B2B e-commerce – why we need to look at this from a different angle.
I invite you to take a step outside your office. Metaphorically. And to step into your customers’ shoes. What are they experiencing when they engage with your business?
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I invite you to take a step outside your office. Metaphorically. And to step into your customers’ shoes. What are they experiencing when they engage with your business?
If you hear groans and moans from your web department every time you change your wholesale prices, you are not alone! Without a fully integrated site, the price increase of 10p per unit can soon be wiped out by the time it takes someone to change prices across all your platforms, from your accountancy package to your web presence, and then possibly on your ecommerce platform too.
When would you have said e-commerce first appeared? 1995? 1997?
Amongst most companies who don’t believe SEO works well for them, there tends to be three main schools of thought that need urgent review:
If you’ve been holding off on B2B e-commerce because you firmly believe that people only want to buy from people, well then we applaud your efforts.
When Amazon, the world’s largest online retailer, launched its b2b ecommerce offering last year, the event passed almost unnoticed. There was no great fanfare, no social media eruption and very few big headlines. And this is a $250 billion business entering a market forecast to hit $6.7 trillion by 2020. So why the underwhelming response?
Trade customers registered with a site will have the ability to see their individual negotiated price plans as they shop. Product price plans and discount details are updated from Sage or Pegasus and will update details of products on the site provided the user is logged in.
Accounts will have agreed periods in which a balance on an account is due to be paid. Some systems can introduce a discount for balances that are paid on accounts if the payment is received early.
Some businesses want to be able to add incentives for placing orders online. Discounts can be applied on top of existing product discounts. This can be particularly...
Your customers will be able to see their outstanding invoices and the amount owing on each. From this page they can pay off one or more of those invoices by credit card. They can also make a payment on account without paying a specific invoice.