---
title: | Forrester research ecommerce
description: Forrester research ecommerce |
---

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## Forrester research ecommerce

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[B2B Ecommerce,](https://blog.gob2b.com/blog/tag/b2b-ecommerce) [e-commerce,](https://blog.gob2b.com/blog/tag/e-commerce) [Uncategorised,](https://blog.gob2b.com/blog/tag/uncategorised) [e-commerce sales strategy,](https://blog.gob2b.com/blog/tag/e-commerce-sales-strategy) [people buy from people,](https://blog.gob2b.com/blog/tag/people-buy-from-people) [Forrester research ecommerce](https://blog.gob2b.com/blog/tag/forrester-research-ecommerce)

### [“But people only want to buy from people….” personalising B2B e-commerce.](https://blog.gob2b.com/blog/but-people-only-want-to-buy-from-people-personalising-b2b-e-commerce)

Mar 17, 2016 3:43:40 PM

If you’ve been holding off on B2B e-commerce because you firmly believe that people only want to buy from people, well then we applaud your efforts.

[Aspidistra Blogger](https://blog.gob2b.com/blog/author/aspidistra-blogger) 

[Read More](https://blog.gob2b.com/blog/but-people-only-want-to-buy-from-people-personalising-b2b-e-commerce)