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A new report from research company, Forrester, highlights some key trends in the b2b ecommerce market for mid-size companies. Forrester surveyed 75 global b2b ecommerce decision-makers in the study, who were employed by businesses with a turnover of between £20m and £400m.
While there’s nothing new in using social media platforms like LinkedIn to promote your b2b ecommerce business and drive traffic to your site, Twitter is still a bit of an enigma for many companies. Yet it is a powerful and flexible marketing tool that can be used in multiple ways to support a range of different business objectives.
Despite the occasional Google-bashing by the media, in the final analysis, people LOVE using Google tools. Since its birth in 1995, and the first web-crawler being let...
I want to share a conversation I had with a company a few weeks ago. I had been invited to meet them by their sales director, and I found myself in a large airy board room, meeting the MD and company accountant across a glass table. The sales director was seated next to me.
If you’re considering moving to b2b ecommerce or upgrading an existing system, try to think of it in terms of designing a business application, rather than simply creating an online store. Customers will be using your ecommerce site in the course of doing a job, buying products on behalf of their company. Their purchasing decisions will be based more on practical considerations than emotions, and they’ll expect your site to perform with the logic and efficiency of any other web-based business tool they use.
We’ve talked at length in many of previous our blog pieces about the benefits of moving business online and switching to a b2b ecommerce sales model. But how do you accurately measure the positive impact of changing the way you work?
No, we haven’t turned into your fairy godmother… however one of the gifts of a fully integrated B2B ecommerce website, is you gain time. And, based on our clients’ experiences, here are the effects:
Mid June, temperatures soaring, and nothing could be further from most people’s minds than Christmas. But for everyone who is running a B2B business, we know that right now, amidst midsummer BBQs, is the time to start planning.
Everyone knows technology is the most jargon-intensive industry going, so it should be no surprise that we’ve hit the magic number of 3,000 acronyms. And just as we think there’s nowhere else to go, along comes yet another piece of jargon: The OmniChannel
Analyse your sales data and chances are you’ll find that the times your customers place orders are directly linked to the times your reps pay them a call, especially if your main channel is field sales.