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Title tags (meta titles) drive what appears as the ‘blue’ title given in search engines after a search term has been added into a browser.

It is not clear how relevant the keyword boxes found in CMS are to SEO today after years of abuse by operators trying to attract traffic using keyword stuffing and...

The short description in Shopfront is ‘meta’ information that is not visible when the page is rendered but is used by search engines. If you use short descriptions, then these are what will appear in the search engine results page if it is relevant to the search. If they are not present, the search engines tend to use the first few lines of text from the page. Therefore, if your page lacks any content it gives the search engines very little to work with and crawl, thus affecting how you rank in the search engines for that page.

Shopfront creates URL’s that do not contain incomprehensible strings such as “http://www.acme-stores/product.aspx?id=3242343”. Instead they are formatted to show understandable names to help with site navigation and Search Engine Optimisation – “http://www.acme-stores/Clothing/Mens/Trousers/Pleated+Chino”.

H1 tags are the main title on a page for a category or product, which is often the largest text that stands out on the page.

Search engine algorithms cannot read images but they can read the ‘Alt Tags’ provided to describe the image.

A sitemap is a file where the web pages of a website that tell search engines about the structure of a website’s content. Sitemaps help search engine bots to crawl your website better and more intelligently.