GOb2b Blogs

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Uncategorised, Customer Retention

Tips to get your b2b customers onto your eCommerce platform

Whilst b2b sales used to be made via sales teams, emails and phonecalls, the b2b landscape today is very different. The rapid development of digital, accelerated by the Covid pandemic has pushed more and more b2b businesses online and made b2b customers more receptive to purchasing via an online sales portal. Customers are used to the ease of purchasing they enjoy in the b2c world and want this to be replicated online. The main hurdle which prevents them shopping with your business could simply be lack of awareness.

Ben Cowin
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Uncategorised, eCommerce Metrics

Top 5 b2b eCommerce metrics to track success

If you want to manage your b2b eCommerce platform effectively, there are certain metrics you need to be paying close attention to. There’s no point monitoring metrics which have little or no impact on the long-term success of your online shop. What you need to know are the metrics which matter most and help you achieve your business goals.

Ben Cowin
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Uncategorised, Covid-19 Recovery

b2b sales in a post covid world

The Covid-19 pandemic has changed behaviours right across society, with more interactions than ever before taking place digitally instead of face-to-face. Evidence suggests that now individuals and businesses have been pushed into making transactions online there will be no rush to go ‘back to normal’ once the pandemic is over. Failure to offer a first class b2b integrated eCommerce platform during these Covid-driven digital times means losing business and fast!

Ben Cowin
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Uncategorised, Customer Retention

Retain b2b customers with eCommerce

No question, retaining b2b customers is essential for manufacturers, wholesalers and distributors to thrive. Every aspect of the customer retention equation needs to be in balance. Not only is product quality essential, contractual relationships, competitive negotiated prices and delivery are all tied in as well. Something which Covid-19 has thrown off-balance is the relationship between sales reps and their buyers. With face-to-face meetings, trade shows and travelling salespeople out during the pandemic, there are now other factors influencing customer retention.

Ben Cowin
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Uncategorised, Get Started, Challenges

Addressing the challenges of switching to b2b eCommerce

According to Forrester, the b2b eCommerce market will exceed $1trillion in sales by 2023. Yet despite this continued growth, we still see many manufacturers, wholesalers and distributors who are reluctant to open up an online sales channel. While the advantages of an eCommerce solution range from increased efficiency and lower cost of sales, to improving the customer experience and increasing loyalty, modernising the b2b sales process in this way is not without its challenges. Here are some of the common challenges and how to tackle them…

Ben Cowin
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Uncategorised, Get Started

What’s shaping a new decade of b2b eCommerce?

As we enter a new decade, emerging b2b eCommerce trends continue to encourage manufacturers, wholesalers and distributors to focus on refining their digital presence. In the face of greater competition from online marketplaces like Amazon, business buyers are looking for increased trust and transparency from suppliers along with intelligent technology that supports a streamlined purchasing experience. Here are a few of the issues that are shaping the landscape…

Ben Cowin
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Uncategorised

Make your move from Magento 1 – before it’s too late

Thirteen years after its launch, the Magento 1 eCommerce platform will reach end-of-life in June 2020. Industry analysts estimate that this will affect around 250,000 websites across the world – that’s more than 10% of global eCommerce stores. So if you’re running a Magento 1 based site, now is the time to take action.

Ben Cowin
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Uncategorised

Is your b2b eCommerce platform fit for purpose?

Delivering a b2b eCommerce solution that meets the complex needs of manufacturers, wholesalers and distributors can be a problematic task, especially for technology providers that have cut their teeth on b2c systems. Over the years we’ve seen many b2b eCommerce projects unravel after using off-the-shelf or open source software solutions – usually because providers fail to understand the unique demands of b2b eCommerce, or they simply don’t have the system capabilities to address those demands.

Ben Cowin
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