GOb2b Blogs

Selling in the b2b ecommerce market is very different to retail b2c selling, so we’ve drawn on our b2b experience to put together a few tips to help you boost sales.

What are bounce rates?

Whatever your job, whoever you are, first impressions matter – so put aside any ideas that elevator speeches are just for sales people – because from the accounts professionals to IT, web-design to marketing, everyone who works in a company can benefit from having a quick and easy way to introduce themselves when asked.

Making the move to b2b ecommerce can be challenging, especially if you need to adapt organisational structures, processes and staff attitudes to new ways of working. Get it right though, and the rewards can be substantial – from increased sales, higher margins and lower costs, to greater customer satisfaction and higher levels of repeat business. Transitioning to the world of b2b ecommerce needn’t be that complex – here are a few tips to help you smooth out your journey.

It’s no secret that human beings are herd-animals.  We much prefer to follow and stay safe, than to go rogue and risk making a poor decision.  

As B2C retailers turn their backs on ecommerce… can B2B offer the tech solutions?  

Guardian article (1)  “Why retailers stop selling online: the hidden cost of e-commerce” claims the costs of e-tailing, namely free delivery and returns, are making B2C less attractive for retailers.

We often hear about companies taking a short-term view of their approach to b2b ecommerce, rather than thinking about systems and solutions that will be best-fit for meeting longer term business goals. In our experience, looking past the quick-fix and adopting a more strategic view usually results in better decisions – particularly when it comes to technology investment. Here are some thoughts on a fast and effective way to create a basic strategic ecommerce plan.

B2B ecommerce is now a must-have.  In just a few short years, “trade suppliers” have upped their game.  Anyone who is anyone in trade sales has an integrated B2B ecommerce site.

Today’s b2b buyers are increasingly tech savvy and continually looking for simpler ways to research and purchase the products they need for their businesses. Forrester calls this new era of the connected buyer ‘Age of the Customer,’ and refers to companies that are able to systematically anticipate and respond to customer needs. Yet it’s surprising just how many b2b manufacturers, wholesalers and distributors fail to put the needs of their customers first when planning their approach to ecommerce. So how do you go about developing a successful customer-focused b2b ecommerce strategy?

As 2017 arrives, here are some of the strategic issues that could impact on the way B2B ecommerce shapes up through the year…