Tips for boosting your b2b ecommerce sales
Selling in the b2b ecommerce market is very different to retail b2c selling, so we’ve drawn on our b2b experience to put together a few tips to help you boost sales.
Posts about:
B2B Ecommerce
Bounce rates in B2B ecommerce – how to use them to sharpen up your business and increase your sales.
What are bounce rates?
How the b2b ecommerce buying experience matters for millennials
Frost & Sullivan forecasts that the global b2b ecommerce market will top $6.7 trillion by 2020, making it twice the size of the b2c market. This predicted growth is being fuelled in part by the increasing influence and b2b buying power of millennials – according to PwC, they’ll account for 50% of the global workforce by 2020.
Taking a strategic view of b2b ecommerce
We often hear about companies taking a short-term view of their approach to b2b ecommerce, rather than thinking about systems and solutions that will be best-fit for meeting longer term business goals. In our experience, looking past the quick-fix and adopting a more strategic view usually results in better decisions – particularly when it comes to technology investment. Here are some thoughts on a fast and effective way to create a basic strategic ecommerce plan.
Four strategic B2B ecommerce talking points for 2017
As 2017 arrives, here are some of the strategic issues that could impact on the way B2B ecommerce shapes up through the year…
Why short words are best.
In B2B ecommerce, it can be tempting to think that our trade status means customers can easily navigate the meanings behind long words and jargon. But words are currency* and although it’s tempting to use long words and long sentences, we really should stick to the shortest words possible.
Beyond B2B – into Organisational Credibility – part 1
Many of our articles are all about the technical elements of B2B ecommerce. Over the years we have shown you how to boost product sales, improve your photos, add videos, sell more, save time and make more profits when using B2B ecommerce.
Beyond B2B – into Organisational Credibility, part 2 – have clear values
Have Clear Values
The secret to successful b2b ecommerce… make your customer’s job as easy as possible
Today’s b2b sellers face a number of key challenges around optimising business performance. In a marketplace where many are struggling to maintain share, companies must continually build sales and turnover in order to fuel growth. Increasingly, the ability to meet customer expectations by delivering an excellent buying experience is becoming the major differentiator in retaining existing business and attracting new, loyal customers.
When is the last time you considered profiling your competition?
Surprisingly few companies will actively profile their competitors, and yet it’s a vital and easy step in order to better understand the sales landscape, get new ideas, innovate and make important changes.