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A new report from research company, Forrester, highlights some key trends in the b2b ecommerce market for mid-size companies. Forrester surveyed 75 global b2b ecommerce decision-makers in the study, who were employed by businesses with a turnover of between £20m and £400m.
A Forrester report entitled ‘Death of a (B2B) Salesman, recently predicted that a million b2b salespeople will lose their jobs by 2020. Its focus was around the growth of b2b ecommerce and how traditional order-takers would be hit hardest by a continually improving online customer experience.
If you hear groans and moans from your web department every time you change your wholesale prices, you are not alone! Without a fully integrated site, the price increase of 10p per unit can soon be wiped out by the time it takes someone to change prices across all your platforms, from your accountancy package to your web presence, and then possibly on your ecommerce platform too.
When would you have said e-commerce first appeared? 1995? 1997?