GOb2b Blogs

Today’s b2b buyers are increasingly tech savvy and continually looking for simpler ways to research and purchase the products they need for their businesses. Forrester calls this new era of the connected buyer ‘Age of the Customer,’ and refers to companies that are able to systematically anticipate and respond to customer needs. Yet it’s surprising just how many b2b manufacturers, wholesalers and distributors fail to put the needs of their customers first when planning their approach to ecommerce. So how do you go about developing a successful customer-focused b2b ecommerce strategy?

As 2017 arrives, here are some of the strategic issues that could impact on the way B2B ecommerce shapes up through the year…

In B2B ecommerce, it can be tempting to think that our trade status means customers can easily navigate the meanings behind long words and jargon.   But words are currency* and although it’s tempting to use long words and long sentences,  we really should stick to the shortest words possible.

The Internet of Things (IoT), or digitising the physical world, will transform the way companies do business over the next 10 years – and both b2b and b2c ecommerce will be at the heart of that transformation. Sensors and actuators built into everyday objects and machines, and connected by networks to computer systems will enable ecommerce to stretch across the entire customer journey, from awareness to intent, to purchase and beyond.

Many of our articles are all about the technical elements of B2B ecommerce.  Over the years we have shown you how to boost product sales, improve your photos, add videos, sell more, save time and make more profits when using B2B ecommerce.

Have Clear Values

Next up from Values in the Credibility pyramid, is integrity.

Expertise:

Be Transparent

Today’s b2b sellers face a number of key challenges around optimising business performance. In a marketplace where many are struggling to maintain share, companies must continually build sales and turnover in order to fuel growth. Increasingly, the ability to meet customer expectations by delivering an excellent buying experience is becoming the major differentiator in retaining existing business and attracting new, loyal customers.