The Internet of Things will reshape ecommerce
The Internet of Things (IoT), or digitising the physical world, will transform the way companies do business over the next 10 years – and both b2b and b2c ecommerce will be at the heart of that transformation. Sensors and actuators built into everyday objects and machines, and connected by networks to computer systems will enable ecommerce to stretch across the entire customer journey, from awareness to intent, to purchase and beyond.