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We’ve talked at length in many of previous our blog pieces about the benefits of moving business online and switching to a b2b ecommerce sales model. But how do you accurately measure the positive impact of changing the way you work?
No, we haven’t turned into your fairy godmother… however one of the gifts of a fully integrated B2B ecommerce website, is you gain time. And, based on our clients’ experiences, here are the effects:
Mid June, temperatures soaring, and nothing could be further from most people’s minds than Christmas. But for everyone who is running a B2B business, we know that right now, amidst midsummer BBQs, is the time to start planning.
Everyone knows technology is the most jargon-intensive industry going, so it should be no surprise that we’ve hit the magic number of 3,000 acronyms. And just as we think there’s nowhere else to go, along comes yet another piece of jargon: The OmniChannel
Analyse your sales data and chances are you’ll find that the times your customers place orders are directly linked to the times your reps pay them a call, especially if your main channel is field sales.
You’ve got yourself a shiny new B2B ecommerce site? It’s integrated with your accounts package so that you are now saving money and saving time. But that’s just half of the picture. Because you probably already know that by implementing the tools and options your site has come with, you can now use it to actively sell your products and promote your business.
In an increasingly digital world where b2b companies are rapidly embracing ecommerce and moving their sales operations online, reputation management has become a significant challenge – and one that many organisations are failing to address adequately.
Why B2B businesses absolutely, definitely MUST embrace responsive sites. Or die.
“Market leading” is such a useful term when appended to a company name. It’s an almost indefinable word. Leading can cover just about anything. Yours could be a leading business in terms of price, leaders in technology, in innovation. However, one key way to know that you’re a market leader is based on the way you treat your customers.
While retailers have been quick to capitalise on the growth of online sales, b2b distributors have been much more cautious about embracing the benefits of ecommerce. In fact, Modern Distribution Management’s 2015 State of Ecommerce Study, says that only 4.3% of distributors accrue more than 40% of their revenues from trading online. For the majority, this means they’re missing out on the higher sales volumes and margins that established ecommerce businesses can realise.