---
title: Beyond B2B – into Organisational Credibility, part 3 – integrity
description: Next up from Values in the Credibility pyramid, is integrity. Perhaps a little easier to identify than values, but Integrity […]
image: https://blog.gob2b.com/hubfs/Imported_Blog_Media/3credibility.jpg
---

![](https://blog.gob2b.com/hubfs/Imported_Blog_Media/3credibility.jpg)

**Next up from Values in the Credibility pyramid, is integrity.**

Perhaps a little easier to identify than values, but Integrity can form part of your values:  Integrity means you are known for doing the right things for the right reasons.

To keep your integrity, consider every promise or offer that your organisation makes.  Never make a commitment or promise that you are unlikely to keep.  “Under-promise and over-deliver” is a mantra for companies with integrity.

Likewise, if there’s an error or problem, own it! And then do whatever it takes to make the situation better.

Integrity can be a by-product of authenticity.  If the company is true to itself, operating with best intentions, then the demonstration of authenticity and integrity builds to create a company that people will simply LOVE dealing with.

| ***Tip – bringing integrity into your B2B Ecommerce presence*** *Consider adding a page on your site about “our promise to you”* *Ensure that if you’ve got guarantees and promises, these are clearly written in plain English.* *Don’t waffle or bluster – make your offerings clear and easy-to-understand.  Hype and bluster have no place in integrity.* *Review your site, ensure that your products are promoted with integrity too.* |
| --- |

[Next: Expertise](http://aspidistra.com/blog/beyond-b2b-into-organisational-credibility-part-4-expertise)

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