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Surprisingly few companies will actively profile their competitors, and yet it’s a vital and easy step in order to better understand the sales landscape, get new ideas, innovate and make important changes.
In a survey by B2B International, it was shown that only 14% of B2B companies claim that their business is truly customer-centric! That’s an enormous 86% who are not putting their customer right at the heart of their business.
Remember the heady days of the three dimensional web experience.? The platform, the quality of the offer, the medium by which it is viewed (mobile/tablet, etc)?
There’s something about courses that I love. Usually I come away with a gem of an idea. And sometimes it’s just the chance to take an external perspective to my business. “Working on my business, not in it”.
The growth of new digital devices and emerging social networks means that a company’s ability to reach and connect with their market must become ever more complex.
A new report from research company, Forrester, highlights some key trends in the b2b ecommerce market for mid-size companies. Forrester surveyed 75 global b2b ecommerce decision-makers in the study, who were employed by businesses with a turnover of between £20m and £400m.
While there’s nothing new in using social media platforms like LinkedIn to promote your b2b ecommerce business and drive traffic to your site, Twitter is still a bit of an enigma for many companies. Yet it is a powerful and flexible marketing tool that can be used in multiple ways to support a range of different business objectives.
Despite the occasional Google-bashing by the media, in the final analysis, people LOVE using Google tools. Since its birth in 1995, and the first web-crawler being let...
I want to share a conversation I had with a company a few weeks ago. I had been invited to meet them by their sales director, and I found myself in a large airy board room, meeting the MD and company accountant across a glass table. The sales director was seated next to me.
If you’re considering moving to b2b ecommerce or upgrading an existing system, try to think of it in terms of designing a business application, rather than simply creating an online store. Customers will be using your ecommerce site in the course of doing a job, buying products on behalf of their company. Their purchasing decisions will be based more on practical considerations than emotions, and they’ll expect your site to perform with the logic and efficiency of any other web-based business tool they use.