--- title: | Aspidistra Blogger (2) description: (2) --- # GOb2b Blogs Select Category 2017 b2b b2b e-commerce site B2B Ecommerce B2B ecommerce boost sales B2B evolution B2B growth B2B Micromoments B2B platform B2b reviews B2B Sales B2B search B2B Selling B2B v B2C b2c Benefits business opportunities ecommerce business platform Challenges Connect content marketing Covid-19 Recovery Credibility in B2B Customer Retention Distributors e-commerce e-commerce platform e-commerce sales strategy eCommerce Metrics Ecommerce Search Elevator Speech Feedback Finance for Ecommerce Forrester research ecommerce Funding GDPR Get Started gig economy Internet of Things iphone b2b Market Leader Marketing Navigation Omnichannel Online reputation Order Processing Pegasus Opera people buy from people perspective Product Data profitabilty b2b Responsive B2B responsive b2b ecommerce ROI ecommerce Sage Integrated sales cycle Search engine Search Engine Optimisation for B2B SEO sharing economy Short words B2B ecommerce Stock Position streamline B2B Transitioning to B2B Tweeting for ecommerce Twitter for Ecommerce Uncategorised Posts by: ## Aspidistra Blogger ![](https://blog.gob2b.com/hubfs/Imported_Blog_Media/dragon-long.jpg) [Uncategorised](https://blog.gob2b.com/blog/tag/uncategorised) ### [Debunking more myths about b2b ecommerce](https://blog.gob2b.com/blog/debunking-more-myths-about-b2b-ecommerce) Sep 1, 2017 1:50:06 PM In today’s digital business environment, b2b sellers need to ensure they consistently offer an online experience that meets customer expectations, supports increased sales and grows brand loyalty. But there are many myths around b2b ecommerce that continue to hold back some companies. Here are some of those myths – and why you can ignore them: [Aspidistra Blogger](https://blog.gob2b.com/blog/author/aspidistra-blogger) [Read More](https://blog.gob2b.com/blog/debunking-more-myths-about-b2b-ecommerce) ![](https://blog.gob2b.com/hubfs/Imported_Blog_Media/butterflylong.jpg) [Uncategorised](https://blog.gob2b.com/blog/tag/uncategorised) ### [Manufacturers, wholesalers and distributors – prepare for transformation](https://blog.gob2b.com/blog/manufacturers-wholesalers-distributors-transformation) Sep 1, 2017 1:43:44 PM Although trade in the b2b sector has often traditionally relied on long-term contracts and close personal customer relationships, the proliferation of online services and b2b buyers’ own experiences as consumers mean that there is an increasing expectation of a seamless, personalised experience across all digital interactions. [Aspidistra Blogger](https://blog.gob2b.com/blog/author/aspidistra-blogger) [Read More](https://blog.gob2b.com/blog/manufacturers-wholesalers-distributors-transformation) ![](https://blog.gob2b.com/hubfs/Imported_Blog_Media/ecommercemasterplan.jpg) [Uncategorised](https://blog.gob2b.com/blog/tag/uncategorised) ### [eCommerce Masterplan Virtual Summit](https://blog.gob2b.com/blog/ecommerce-virtual-summit) Sep 1, 2017 1:38:02 PM I’ve known of Chloe Thomas (ecommerce author, expert, thought-leader) for some time now, so  I was delighted when she invited me to speak in her eCommerce Masterplan Virtual Summit. [Aspidistra Blogger](https://blog.gob2b.com/blog/author/aspidistra-blogger) [Read More](https://blog.gob2b.com/blog/ecommerce-virtual-summit) ![](https://blog.gob2b.com/hubfs/Imported_Blog_Media/hands.jpg) [Uncategorised](https://blog.gob2b.com/blog/tag/uncategorised) ### [Balancing marketing automation with the human touch for better b2b ecommerce performance](https://blog.gob2b.com/blog/balancing-marketing-automation-with-the-human-touch-for-better-b2b-ecommerce-performance) Jul 28, 2017 7:11:46 PM Today’s b2b customer experience expectations demand a personalised approach to delivering enhanced levels of engagement that in turn boost ecommerce performance. This puts significant pressure on sales and marketing teams to develop fresh and innovative solutions that improve the quality of customer interactions. As a result, many companies are utilising marketing automation tools to drive website traffic, improve sales and support greater customer loyalty. At the same time, these companies recognise the importance of the human touch in building and maintaining strong customer relationships. [Aspidistra Blogger](https://blog.gob2b.com/blog/author/aspidistra-blogger) [Read More](https://blog.gob2b.com/blog/balancing-marketing-automation-with-the-human-touch-for-better-b2b-ecommerce-performance) ![](https://blog.gob2b.com/hubfs/Imported_Blog_Media/drip2000.jpg) [Uncategorised](https://blog.gob2b.com/blog/tag/uncategorised) ### [Adding b2b ecommerce to your sales mix adds value all round](https://blog.gob2b.com/blog/b2b-ecommerce-adds-value) May 22, 2017 7:03:28 PM For many manufacturers, developing a b2b ecommerce strategy is not an immediate priority. These companies say that ecommerce won’t benefit them because they’re only selling to wholesalers and distributors. But in reality, those manufacturers who have successfully launched a digital sales channel are seeing increased revenues, lower operating costs and higher margins. So how does b2b ecommerce deliver these advantages? [Aspidistra Blogger](https://blog.gob2b.com/blog/author/aspidistra-blogger) [Read More](https://blog.gob2b.com/blog/b2b-ecommerce-adds-value) ![](https://blog.gob2b.com/hubfs/Imported_Blog_Media/unsplash-robert-blacklidge-240336longtext.jpg) [e-commerce platform,](https://blog.gob2b.com/blog/tag/e-commerce-platform) [Uncategorised](https://blog.gob2b.com/blog/tag/uncategorised) ### [How b2b ecommerce has a positive impact on cost and customer experience](https://blog.gob2b.com/blog/b2b-ecommerce-positive-impact) May 15, 2017 4:58:03 PM Spending on b2b ecommerce software is accelerating at twice the speed of b2c, with manufacturing and wholesale businesses leading the way in deploying b2b platforms as an integral part of their omnichannel sales strategy. It’s a trend driven by the changing expectations of today’s b2b buyers who increasingly demand an Amazon-style online customer experience. Here are some of the key factors that are impacting the adoption of ecommerce solutions in the b2b arena. [Aspidistra Blogger](https://blog.gob2b.com/blog/author/aspidistra-blogger) [Read More](https://blog.gob2b.com/blog/b2b-ecommerce-positive-impact) ![](https://blog.gob2b.com/hubfs/Imported_Blog_Media/Boost-B2B-sales-luis-llerena.jpg) [B2B Ecommerce,](https://blog.gob2b.com/blog/tag/b2b-ecommerce) [b2b e-commerce site,](https://blog.gob2b.com/blog/tag/b2b-e-commerce-site) [Uncategorised,](https://blog.gob2b.com/blog/tag/uncategorised) [B2B ecommerce boost sales](https://blog.gob2b.com/blog/tag/b2b-ecommerce-boost-sales) ### [Tips for boosting your b2b ecommerce sales](https://blog.gob2b.com/blog/boost-b2b-ecommerce-sales) Apr 19, 2017 7:31:30 PM Selling in the b2b ecommerce market is very different to retail b2c selling, so we’ve drawn on our b2b experience to put together a few tips to help you boost sales. [Aspidistra Blogger](https://blog.gob2b.com/blog/author/aspidistra-blogger) [Read More](https://blog.gob2b.com/blog/boost-b2b-ecommerce-sales) ![](https://blog.gob2b.com/hubfs/Imported_Blog_Media/daniel-roizer-46779.jpg) [Transitioning to B2B,](https://blog.gob2b.com/blog/tag/transitioning-to-b2b) [Uncategorised](https://blog.gob2b.com/blog/tag/uncategorised) ### [Transitioning your customers to b2b ecommerce](https://blog.gob2b.com/blog/transitioning-your-customers-to-b2b-ecommerce) Apr 12, 2017 7:31:36 PM Successful b2b ecommerce is not just about the great design or smart technology that goes into your website. It’s also down to how well you market your site and ensuring that your customers actually use it. In b2b, businesses can often be resistant to changes in the way they work, so given the advantages of ecommerce for both sellers and buyers, it’s important to work closely with your customers to encourage adoption and use of your online store. Here are a few thoughts on some approaches you can use… [Aspidistra Blogger](https://blog.gob2b.com/blog/author/aspidistra-blogger) [Read More](https://blog.gob2b.com/blog/transitioning-your-customers-to-b2b-ecommerce) ![](https://blog.gob2b.com/hubfs/Imported_Blog_Media/better-relationships.jpg) [Uncategorised](https://blog.gob2b.com/blog/tag/uncategorised) ### [Building better relationships with b2b ecommerce](https://blog.gob2b.com/blog/building-better-relationships-with-b2b-ecommerce) Apr 4, 2017 10:53:25 AM Building strong, long-lasting relationships with customers and trading partners is high on the strategic agenda for most companies selling in b2b markets. It’s a priority that’s embedded into practices across the business, and especially in ecommerce processes where capabilities have now moved beyond automated ordering systems to encompass the management of more complex, higher value transactions. So how are b2b companies optimising this approach to deliver increased revenues? [Aspidistra Blogger](https://blog.gob2b.com/blog/author/aspidistra-blogger) [Read More](https://blog.gob2b.com/blog/building-better-relationships-with-b2b-ecommerce) ![](https://blog.gob2b.com/hubfs/Imported_Blog_Media/bounce-rate.jpg) [e-commerce platform,](https://blog.gob2b.com/blog/tag/e-commerce-platform) [B2B Ecommerce,](https://blog.gob2b.com/blog/tag/b2b-ecommerce) [b2b e-commerce site,](https://blog.gob2b.com/blog/tag/b2b-e-commerce-site) [Uncategorised](https://blog.gob2b.com/blog/tag/uncategorised) ### [Bounce rates in B2B ecommerce – how to use them to sharpen up your business and increase your sales.](https://blog.gob2b.com/blog/bouncerate-b2becommerce) Apr 3, 2017 5:13:47 PM **What are bounce rates?** [Aspidistra Blogger](https://blog.gob2b.com/blog/author/aspidistra-blogger) [Read More](https://blog.gob2b.com/blog/bouncerate-b2becommerce)