B2B ecommerce – are you missing an essential ingredient?
When Amazon, the world’s largest online retailer, launched its b2b ecommerce offering last year, the event passed almost unnoticed. There was no great fanfare, no social media eruption and very few big headlines. And this is a $250 billion business entering a market forecast to hit $6.7 trillion by 2020. So why the underwhelming response?
