Are distributors overlooking b2b ecommerce opportunities?
While retailers have been quick to capitalise on the growth of online sales, b2b distributors have been much more cautious about embracing the benefits of ecommerce. In fact, Modern Distribution Management’s 2015 State of Ecommerce Study, says that only 4.3% of distributors accrue more than 40% of their revenues from trading online. For the majority, this means they’re missing out on the higher sales volumes and margins that established ecommerce businesses can realise.