GOb2b Blogs

Have Clear Values

Next up from Values in the Credibility pyramid, is integrity.

Expertise:

Be Transparent

Today’s b2b sellers face a number of key challenges around optimising business performance. In a marketplace where many are struggling to maintain share, companies must continually build sales and turnover in order to fuel growth. Increasingly, the ability to meet customer expectations by delivering an excellent buying experience is becoming the major differentiator in retaining existing business and attracting new, loyal customers.

Surprisingly few companies will actively profile their competitors, and yet it’s a vital and easy step in order to better understand the sales landscape, get new ideas, innovate and make important changes.

In a survey by B2B International, it was shown that only 14% of B2B companies claim that their business is truly customer-centric!   That’s an enormous 86% who are not putting their customer right at the heart of their business.

Remember the heady days of the three dimensional web experience.? The platform, the quality of the offer, the medium by which it is viewed (mobile/tablet, etc)?

There’s something about courses that I love.  Usually I come away with a gem of an idea.  And sometimes it’s just the chance to take an external perspective to my business.  “Working on my business, not in it”.

The growth of new digital devices and emerging social networks means that a company’s ability to reach and connect with their market must become ever more complex.