GOb2b Blogs

While retailers have been quick to capitalise on the growth of online sales, b2b distributors have been much more cautious about embracing the benefits of ecommerce. In fact, Modern Distribution Management’s 2015 State of Ecommerce Study, says that only 4.3% of distributors accrue more than 40% of their revenues from trading online. For the majority, this means they’re missing out on the higher sales volumes and margins that established ecommerce businesses can realise.

The way B2B companies do business is changing – and the move to selling online is at the heart of that transformation. Here are five key factors influencing the massive growth in b2b ecommerce…

The growth in b2b ecommerce isn’t just a passing trend – it’s revolutionising the way companies do business. Switching to an online channel or omnichannel approach can empower business operations, transform the customer experience and drive sales. With a technology platform that aligns with business needs, companies not only save costs and increase efficiency in the short-term, they’re ensuring they have the infrastructure and tools in place to make the most of future opportunities.

I invite you to take a step outside your office.  Metaphorically.  And to step into your customers’ shoes.  What are they experiencing when they engage with your business?

If you hear groans and moans from your web department every time you change your wholesale prices, you are not alone!  Without a fully integrated site, the price increase of 10p per unit can soon be wiped out by the time it takes someone to change prices across all your platforms, from your accountancy package to your web presence, and then possibly on your ecommerce platform too.

When would you have said e-commerce first appeared?  1995?  1997?