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In a survey by B2B International, it was shown that only 14% of B2B companies claim that their business is truly customer-centric! That’s an enormous 86% who are not putting their customer right at the heart of their business.
There’s something about courses that I love. Usually I come away with a gem of an idea. And sometimes it’s just the chance to take an external perspective to my business. “Working on my business, not in it”.
I want to share a conversation I had with a company a few weeks ago. I had been invited to meet them by their sales director, and I found myself in a large airy board room, meeting the MD and company accountant across a glass table. The sales director was seated next to me.
If you’re considering moving to b2b ecommerce or upgrading an existing system, try to think of it in terms of designing a business application, rather than simply creating an online store. Customers will be using your ecommerce site in the course of doing a job, buying products on behalf of their company. Their purchasing decisions will be based more on practical considerations than emotions, and they’ll expect your site to perform with the logic and efficiency of any other web-based business tool they use.
No, we haven’t turned into your fairy godmother… however one of the gifts of a fully integrated B2B ecommerce website, is you gain time. And, based on our clients’ experiences, here are the effects:
Mid June, temperatures soaring, and nothing could be further from most people’s minds than Christmas. But for everyone who is running a B2B business, we know that right now, amidst midsummer BBQs, is the time to start planning.
Everyone knows technology is the most jargon-intensive industry going, so it should be no surprise that we’ve hit the magic number of 3,000 acronyms. And just as we think there’s nowhere else to go, along comes yet another piece of jargon: The OmniChannel
You’ve got yourself a shiny new B2B ecommerce site? It’s integrated with your accounts package so that you are now saving money and saving time. But that’s just half of the picture. Because you probably already know that by implementing the tools and options your site has come with, you can now use it to actively sell your products and promote your business.
Why B2B businesses absolutely, definitely MUST embrace responsive sites. Or die.
“Market leading” is such a useful term when appended to a company name. It’s an almost indefinable word. Leading can cover just about anything. Yours could be a leading business in terms of price, leaders in technology, in innovation. However, one key way to know that you’re a market leader is based on the way you treat your customers.