What businesses believe about Search Engine Optimisation (SEO) – and why this doesn’t serve them
Amongst most companies who don’t believe SEO works well for them, there tends to be three main schools of thought that need urgent review:
“But people only want to buy from people….” personalising B2B e-commerce.
If you’ve been holding off on B2B e-commerce because you firmly believe that people only want to buy from people, well then we applaud your efforts.
B2B ecommerce – are you missing an essential ingredient?
When Amazon, the world’s largest online retailer, launched its b2b ecommerce offering last year, the event passed almost unnoticed. There was no great fanfare, no social media eruption and very few big headlines. And this is a $250 billion business entering a market forecast to hit $6.7 trillion by 2020. So why the underwhelming response?
Sell on Account
The sell on account feature in Shopfront allows businesses to facilitate trade accounts on their website which allows orders to be directly placed into Sales Order Processing within their Sage or Pegasus account.
Product Price List and Discount Structures
Trade customers registered with a site will have the ability to see their individual negotiated price plans as they shop. Product price plans and discount details are updated from Sage or Pegasus and will update details of products on the site provided the user is logged in.
Early Settlement Discount
Accounts will have agreed periods in which a balance on an account is due to be paid. Some systems can introduce a discount for balances that are paid on accounts if the payment is received early.
Tax Exclusive Pricing
It is common practise for Business to Business sites to show prices exclusive of VAT as most businesses will reclaim any VAT on their purchases.
Web Purchasing Extra Discount
Some businesses want to be able to add incentives for placing orders online. Discounts can be applied on top of existing product discounts. This can be particularly...
View Balance
Trade accounts have the ability to view their current balance through the ‘My Account’ section of the website. This shows the invoiced balance and does not take account...
Credit Limit Management
If you use credit limits in your business these can also be applied on the web site. There are a number of ways this can be used. The most common is to accept the over...