Transitioning your customers to b2b ecommerce
Successful b2b ecommerce is not just about the great design or smart technology that goes into your website. It’s also down to how well you market your site and ensuring that your customers actually use it. In b2b, businesses can often be resistant to changes in the way they work, so given the advantages of ecommerce for both sellers and buyers, it’s important to work closely with your customers to encourage adoption and use of your online store. Here are a few thoughts on some approaches you can use…