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I’ve just finished reading an article about B2C ecommerce, not only did it remind me of how good we’ve got it in B2B, it’s also a useful indicator of how we can support our B2C customers, retailers and distributors even better.
As well as the main catalogue you may want product displayed on the home page, left hand column, footer or elsewhere to push clearance items, special offers or high...
‘Like’ on Twitter Facebook and other sites is a common feature on many websites. Shopfront has facilities to link to all the common sites and we add new ones as they...
Retail customers can add certain items that they wish to purchase at a later date into a ‘Wish List’. The Wish list can also be posted to social media to show friends...
Let the bride and groom pick their gifts. Friends and family can buy them, add messages and have delivery consolidated for the wedding.
Google products is a powerful marketing tool. Shopfront can export a CSV file of all your retail products for uploading to Google, allowing you to run Google Shopping Ad...
As well as the google product feed Shopfront can export ‘generic’ product data so that it can be easily formatted for submission to product comparison sites. We can...
It is not clear how relevant the keyword boxes found in CMS are to SEO today after years of abuse by operators trying to attract traffic using keyword stuffing and...
When it comes to your B2B ecommerce marketing, content truly is king.
We all know that professional buyers’ buying patterns are being influenced ever more by their personal online shopping behaviour. They are making their research decisions online and they are parting with their cash over the internet. And so, as more and more B2C trends are translating to B2B purchasing, marketers need to get ever more savvy. Which leaves B2B companies with a dilemma. Well two actually.
Shopfront creates URL’s that do not contain incomprehensible strings such as “http://www.acme-stores/product.aspx?id=3242343”. Instead they are formatted to show understandable names to help with site navigation and Search Engine Optimisation – “http://www.acme-stores/Clothing/Mens/Trousers/Pleated+Chino”.