--- title: | Marketing description: Marketing | --- # GOb2b Blogs Select Category 2017 b2b b2b e-commerce site B2B Ecommerce B2B ecommerce boost sales B2B evolution B2B growth B2B Micromoments B2B platform B2b reviews B2B Sales B2B search B2B Selling B2B v B2C b2c Benefits business opportunities ecommerce business platform Challenges Connect content marketing Covid-19 Recovery Credibility in B2B Customer Retention Distributors e-commerce e-commerce platform e-commerce sales strategy eCommerce Metrics Ecommerce Search Elevator Speech Feedback Finance for Ecommerce Forrester research ecommerce Funding GDPR Get Started gig economy Internet of Things iphone b2b Market Leader Marketing Navigation Omnichannel Online reputation Order Processing Pegasus Opera people buy from people perspective Product Data profitabilty b2b Responsive B2B responsive b2b ecommerce ROI ecommerce Sage Integrated sales cycle Search engine Search Engine Optimisation for B2B SEO sharing economy Short words B2B ecommerce Stock Position streamline B2B Transitioning to B2B Tweeting for ecommerce Twitter for Ecommerce Uncategorised Posts about: ## Marketing [Marketing](https://blog.gob2b.com/blog/tag/marketing) ### [Multiple Images](https://blog.gob2b.com/blog/features/marketing/multiple-images) Jan 18, 2016 4:59:08 PM You may want to show a ‘front’ and ‘back’ view of you product or multiple ‘swatches’ for each colour the product is supplied in. Shopfront allows for multiple images and these can be configured in many ways to give your customers the best information to make their purchase. [Ben R. Cowin](https://blog.gob2b.com/blog/author/ben-r-cowin) [Read More](https://blog.gob2b.com/blog/features/marketing/multiple-images) [Marketing,](https://blog.gob2b.com/blog/tag/marketing) [Uncategorised](https://blog.gob2b.com/blog/tag/uncategorised) ### [Multiple Text Blocks](https://blog.gob2b.com/blog/multiple-text-blocks) Jan 17, 2016 4:59:38 PM You may have quite a lot to say about your product: description, technical specification, shipping details, installation guidance and much more. When laying out the web... [Ben R. Cowin](https://blog.gob2b.com/blog/author/ben-r-cowin) [Read More](https://blog.gob2b.com/blog/multiple-text-blocks) [Marketing](https://blog.gob2b.com/blog/tag/marketing) ### [YouTube Video](https://blog.gob2b.com/blog/features/marketing/youtube-video) Jan 16, 2016 5:00:07 PM Video is becoming more and more important. You can have video at any level of your site: homepage, department page or product page. We usually incorporate video by embedding YouTube clips. This means you do not have to pay for video streaming hosting, which we do not provide, and you gain the advantages from marketing your goods via a YouTube channel. [Ben R. Cowin](https://blog.gob2b.com/blog/author/ben-r-cowin) [Read More](https://blog.gob2b.com/blog/features/marketing/youtube-video) [Marketing,](https://blog.gob2b.com/blog/tag/marketing) [Uncategorised](https://blog.gob2b.com/blog/tag/uncategorised) ### [Features (product)](https://blog.gob2b.com/blog/features-product) Jan 15, 2016 5:01:12 PM Your products may have groups of consistent features that your customers use to decide on their choice. A shirt website might have features such as: [Ben R. Cowin](https://blog.gob2b.com/blog/author/ben-r-cowin) [Read More](https://blog.gob2b.com/blog/features-product) [Marketing](https://blog.gob2b.com/blog/tag/marketing) ### [Feature Filter](https://blog.gob2b.com/blog/features/marketing/feature-filter) Jan 14, 2016 5:02:35 PM Some customers will always buy product with certain features. To make their experience straightforward Shopfront provides a feature filter so that the customer only see product he know he wants; slim flit, striped double cuff shirts. [Ben R. Cowin](https://blog.gob2b.com/blog/author/ben-r-cowin) [Read More](https://blog.gob2b.com/blog/features/marketing/feature-filter) [Marketing,](https://blog.gob2b.com/blog/tag/marketing) [Uncategorised](https://blog.gob2b.com/blog/tag/uncategorised) ### [Cross Sell](https://blog.gob2b.com/blog/cross-sell) Jan 13, 2016 5:03:16 PM ‘You may also like’; cross sell allows you to push other products on your product pages. So if someone is buying shoes you can offer socks, polish, shoe horns etc. You define the cross sell. We do not provide automatic ‘Customers who bought this also bought’ because the mathematics and volume of data required only really work on enormous sites and even then the results can be truly weird. If you want ‘Customer who bought this also bought’ just use cross sell and call it ‘Customer who bought this also bought’; that way you can push things you want to sell. [Ben R. Cowin](https://blog.gob2b.com/blog/author/ben-r-cowin) [Read More](https://blog.gob2b.com/blog/cross-sell) [Marketing](https://blog.gob2b.com/blog/tag/marketing) ### [Downloads](https://blog.gob2b.com/blog/features/marketing/downloads) Jan 12, 2016 5:03:47 PM In order to provide customers with the maximum information to assist their purchase, to give your business customer a one stop shop for technical data or to provide... [Ben R. Cowin](https://blog.gob2b.com/blog/author/ben-r-cowin) [Read More](https://blog.gob2b.com/blog/features/marketing/downloads) [Marketing,](https://blog.gob2b.com/blog/tag/marketing) [Uncategorised](https://blog.gob2b.com/blog/tag/uncategorised) ### [Reviews](https://blog.gob2b.com/blog/reviews) Jan 11, 2016 5:04:29 PM The internet is more and more about buying on reputation. Shopfront reviews give you the opportunity to let your existing customers convince others. Users have the option to leave reviews for specific products. The review feature can either be ‘un-moderated’ in which case a review, good or bad, is immediately available or moderated in which reviews do not appear until you have approved them. [Ben R. Cowin](https://blog.gob2b.com/blog/author/ben-r-cowin) [Read More](https://blog.gob2b.com/blog/reviews) [Marketing](https://blog.gob2b.com/blog/tag/marketing) ### [Tabbed Pages](https://blog.gob2b.com/blog/features/marketing/tabbed-pages) Jan 10, 2016 5:04:57 PM If you are providing a lot of information than a neat way to layout the page is to use a tabbed interface. You can separate things like ‘Specifications’, ‘Downloads’... [Ben R. Cowin](https://blog.gob2b.com/blog/author/ben-r-cowin) [Read More](https://blog.gob2b.com/blog/features/marketing/tabbed-pages) [Marketing,](https://blog.gob2b.com/blog/tag/marketing) [Uncategorised](https://blog.gob2b.com/blog/tag/uncategorised) ### [Brand](https://blog.gob2b.com/blog/brand-2) Jan 9, 2016 5:05:24 PM If you sell branded goods then it can save you time and help customer recognition if you can apply that brand in a consistent way across the site; perhaps with a brand logo hyper-linked to the brand home page in the top right hand corner of each product page. [Ben R. Cowin](https://blog.gob2b.com/blog/author/ben-r-cowin) [Read More](https://blog.gob2b.com/blog/brand-2)