GOb2b Blogs

H1 tags are the main title on a page for a category or product, which is often the largest text that stands out on the page.

Search engine algorithms cannot read images but they can read the ‘Alt Tags’ provided to describe the image.

A sitemap is a file where the web pages of a website that tell search engines about the structure of a website’s content. Sitemaps help search engine bots to crawl your website better and more intelligently.

Many manufacturers, wholesalers and distributors now operate an online sales channel for their business customers. Those who don’t are almost certainly losing out on revenue as well as compromising future business. But planning and implementing the best ecommerce approach for your business can be challenging, especially when companies know they have to deliver on the customer experience expectations set by their b2c counterparts. So if you’re on the journey to b2b ecommerce, here are some thoughts around best practice that might help you avoid the most common pitfalls along the way.

When a b2b company moves over to ecommerce, it fundamentally changes the nature of their business. Most notably, the focus of the sales process switches to customer self-service, away from the traditional model of representatives taking orders in the field or over the phone. It’s s significant shift that brings a number of challenges – but the rewards are there for companies whose senior executives are prepared to make the strategic choices that drive successful transformation. Here we identify some of the issues and look at why the most successful b2b ecommerce implementations are board-level strategic initiatives.

If not you’re missing out on a major opportunity.

There’s a common view amongst many b2b ecommerce companies that their b2c peers have an easier life. With fixed pricing, simple product descriptions, and a single standardised payment option, b2c retailers seemingly encounter few of the complexities that come with selling online to businesses.

It probably hasn’t escaped your attention that Sage 200 2015 is one of the most influential releases of the Sage 200 package in many years. The system now hosts a range of new modules and features. Sage has brought back features that existed in previous iterations, newly re-structured for even better performance.
From our perspective at Aspidistra, our Sage integration is as fast and smooth as ever. Our Shopfront package seamlessly pulls through all the data you want, so that your customers get an excellent B2B shopping experience regardless of the Sage platform.
Now things have settled a little, it’s easier to take a good look round at how people are using Sage 200 2015’s new features, and identify which feature or benefit has helped them the most. So, come on. Tell us what you like about the changes

B2B ecommerce – is it just for customer retention?

Part two of our guide to jargon busting in B2B ecommerce