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If you run an accurate purchase order system and you keep expected delivery dates up to date then when an item is out of stock a due in date can be displayed. This date can by ‘slugged’ by a fixed number of days to allow for late delivery, unpacking and other factors which make the shipping date different from the delivery date.
You may have quite a lot to say about your product: description, technical specification, shipping details, installation guidance and much more. When laying out the web...
Your products may have groups of consistent features that your customers use to decide on their choice. A shirt website might have features such as:
‘You may also like’; cross sell allows you to push other products on your product pages. So if someone is buying shoes you can offer socks, polish, shoe horns etc. You define the cross sell. We do not provide automatic ‘Customers who bought this also bought’ because the mathematics and volume of data required only really work on enormous sites and even then the results can be truly weird. If you want ‘Customer who bought this also bought’ just use cross sell and call it ‘Customer who bought this also bought’; that way you can push things you want to sell.
The internet is more and more about buying on reputation. Shopfront reviews give you the opportunity to let your existing customers convince others. Users have the option to leave reviews for specific products. The review feature can either be ‘un-moderated’ in which case a review, good or bad, is immediately available or moderated in which reviews do not appear until you have approved them.
If you sell branded goods then it can save you time and help customer recognition if you can apply that brand in a consistent way across the site; perhaps with a brand logo hyper-linked to the brand home page in the top right hand corner of each product page.
Shopfront provides a banner advertising system that will allow you to place banner ads almost anywhere on your site. The standard template provides for banners at the...
In a digital environment characterised by constant change, developing a cohesive, long-term b2b ecommerce strategy is a big challenge for any organisation. So to help with your planning, we thought it would be useful to highlight some of the key trends you can expect to see during 2016.
For sites selling certain classes of consumer goods, gift vouchers can be an effective way of increasing revenue. Shopfront allows gift vouchers to be bought online and redeemed online. If you already have a card based gift voucher system then by entering the voucher codes of the physical vouchers into Shopfront you can operate a mixed scheme selling online and redeeming physically and vice versa.
With Frost & Sullivan forecasting an 8+% compound annual growth rate for b2b ecommerce to 2020, business customers are placing increasing pressure on manufacturers, wholesalers and distributors to move their sales operations online. But while the potential for ecommerce growth is substantial, business-to-business sellers face some unique challenges compared to their b2c peers.