---
title: Brand
description: If you sell branded goods then it can save you time and help customer recognition if you can apply that […]
---

If you sell branded goods then it can save you time and help customer recognition if you can apply that brand in a consistent way across the site; perhaps with a brand logo hyper-linked to the brand home page in the top right hand corner of each product page.

Shopfront allows you to define Brand characteristics once and then apply them to all products (and departments) on the site. We can also provide a single page showing all products for that brand.

## Related Articles

[Marketing](https://blog.gob2b.com/blog/tag/marketing) [Uncategorised](https://blog.gob2b.com/blog/tag/uncategorised)

### [Features (product)](https://blog.gob2b.com/blog/features-product)

Your products may have groups of consistent features that your customers use to decide on their choice. A shirt website might have features such as:

[Ben R. Cowin](https://blog.gob2b.com/blog/author/ben-r-cowin) 

[Read More](https://blog.gob2b.com/blog/features-product)

[Navigation](https://blog.gob2b.com/blog/tag/navigation)

### [Recently Viewed](https://blog.gob2b.com/blog/features/navigation/recently-viewed)

We can log each product that your customer visits in your online shop and then display these so that they can quickly go back to something they looked at previously.

[Ben R. Cowin](https://blog.gob2b.com/blog/author/ben-r-cowin) 

[Read More](https://blog.gob2b.com/blog/features/navigation/recently-viewed)