GOb2b Blogs

Spending on b2b ecommerce software is accelerating at twice the speed of b2c, with manufacturing and wholesale businesses leading the way in deploying b2b platforms as an integral part of their omnichannel sales strategy. It’s a trend driven by the changing expectations of today’s b2b buyers who increasingly demand an Amazon-style online customer experience. Here are some of the key factors that are impacting the adoption of ecommerce solutions in the b2b arena.

What are bounce rates?

Making the move to b2b ecommerce can be challenging, especially if you need to adapt organisational structures, processes and staff attitudes to new ways of working. Get it right though, and the rewards can be substantial – from increased sales, higher margins and lower costs, to greater customer satisfaction and higher levels of repeat business. Transitioning to the world of b2b ecommerce needn’t be that complex – here are a few tips to help you smooth out your journey.

We may never know the precise birth-date of the on-demand  Economy, but 2016 was certainly the year that the concept came into more general awareness.  Suddenly everyone was an expert on the  “Gig Economy” as news of B2C companies and services such as Uber and Air BnB took the limelight with their economic growth.

As B2C retailers turn their backs on ecommerce… can B2B offer the tech solutions?  

Guardian article (1)  “Why retailers stop selling online: the hidden cost of e-commerce” claims the costs of e-tailing, namely free delivery and returns, are making B2C less attractive for retailers.

We often hear about companies taking a short-term view of their approach to b2b ecommerce, rather than thinking about systems and solutions that will be best-fit for meeting longer term business goals. In our experience, looking past the quick-fix and adopting a more strategic view usually results in better decisions – particularly when it comes to technology investment. Here are some thoughts on a fast and effective way to create a basic strategic ecommerce plan.

As 2017 arrives, here are some of the strategic issues that could impact on the way B2B ecommerce shapes up through the year…

In B2B ecommerce, it can be tempting to think that our trade status means customers can easily navigate the meanings behind long words and jargon.   But words are currency* and although it’s tempting to use long words and long sentences,  we really should stick to the shortest words possible.

Today’s b2b sellers face a number of key challenges around optimising business performance. In a marketplace where many are struggling to maintain share, companies must continually build sales and turnover in order to fuel growth. Increasingly, the ability to meet customer expectations by delivering an excellent buying experience is becoming the major differentiator in retaining existing business and attracting new, loyal customers.

Surprisingly few companies will actively profile their competitors, and yet it’s a vital and easy step in order to better understand the sales landscape, get new ideas, innovate and make important changes.