GOb2b Blogs

The current boom and predicted rise in b2b ecommerce is well documented, but for many businesses, it’s been part of their channel mix for some time. The problem is, a lot of legacy ecommerce platforms are rudimentary and have limited capabilities compared to the latest systems – and that could be holding back companies who now need to prioritise their online customer offering to stay competitive.

I invite you to take a step outside your office.  Metaphorically.  And to step into your customers’ shoes.  What are they experiencing when they engage with your business?

When would you have said e-commerce first appeared?  1995?  1997?