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Many of our articles are all about the technical elements of B2B ecommerce. Over the years we have shown you how to boost product sales, improve your photos, add videos, sell more, save time and make more profits when using B2B ecommerce.
Have Clear Values
Next up from Values in the Credibility pyramid, is integrity.
Today’s b2b sellers face a number of key challenges around optimising business performance. In a marketplace where many are struggling to maintain share, companies must continually build sales and turnover in order to fuel growth. Increasingly, the ability to meet customer expectations by delivering an excellent buying experience is becoming the major differentiator in retaining existing business and attracting new, loyal customers.
In a survey by B2B International, it was shown that only 14% of B2B companies claim that their business is truly customer-centric! That’s an enormous 86% who are not putting their customer right at the heart of their business.
Remember the heady days of the three dimensional web experience.? The platform, the quality of the offer, the medium by which it is viewed (mobile/tablet, etc)?
While there’s nothing new in using social media platforms like LinkedIn to promote your b2b ecommerce business and drive traffic to your site, Twitter is still a bit of an enigma for many companies. Yet it is a powerful and flexible marketing tool that can be used in multiple ways to support a range of different business objectives.
Despite the occasional Google-bashing by the media, in the final analysis, people LOVE using Google tools. Since its birth in 1995, and the first web-crawler being let...
I want to share a conversation I had with a company a few weeks ago. I had been invited to meet them by their sales director, and I found myself in a large airy board room, meeting the MD and company accountant across a glass table. The sales director was seated next to me.
If you’re considering moving to b2b ecommerce or upgrading an existing system, try to think of it in terms of designing a business application, rather than simply creating an online store. Customers will be using your ecommerce site in the course of doing a job, buying products on behalf of their company. Their purchasing decisions will be based more on practical considerations than emotions, and they’ll expect your site to perform with the logic and efficiency of any other web-based business tool they use.