GOb2b Blogs

It is not clear how relevant the keyword boxes found in CMS are to SEO today after years of abuse by operators trying to attract traffic using keyword stuffing and...

The short description in Shopfront is ‘meta’ information that is not visible when the page is rendered but is used by search engines. If you use short descriptions, then these are what will appear in the search engine results page if it is relevant to the search. If they are not present, the search engines tend to use the first few lines of text from the page. Therefore, if your page lacks any content it gives the search engines very little to work with and crawl, thus affecting how you rank in the search engines for that page.

When it comes to your B2B ecommerce marketing, content truly is king.
We all know that professional buyers’ buying patterns are being influenced ever more by their personal online shopping behaviour. They are making their research decisions online and they are parting with their cash over the internet. And so, as more and more B2C trends are translating to B2B purchasing, marketers need to get ever more savvy. Which leaves B2B companies with a dilemma. Well two actually.

Shopfront creates URL’s that do not contain incomprehensible strings such as “http://www.acme-stores/product.aspx?id=3242343”. Instead they are formatted to show understandable names to help with site navigation and Search Engine Optimisation – “http://www.acme-stores/Clothing/Mens/Trousers/Pleated+Chino”.

H1 tags are the main title on a page for a category or product, which is often the largest text that stands out on the page.

Search engine algorithms cannot read images but they can read the ‘Alt Tags’ provided to describe the image.

A sitemap is a file where the web pages of a website that tell search engines about the structure of a website’s content. Sitemaps help search engine bots to crawl your website better and more intelligently.

Many manufacturers, wholesalers and distributors now operate an online sales channel for their business customers. Those who don’t are almost certainly losing out on revenue as well as compromising future business. But planning and implementing the best ecommerce approach for your business can be challenging, especially when companies know they have to deliver on the customer experience expectations set by their b2c counterparts. So if you’re on the journey to b2b ecommerce, here are some thoughts around best practice that might help you avoid the most common pitfalls along the way.

When a b2b company moves over to ecommerce, it fundamentally changes the nature of their business. Most notably, the focus of the sales process switches to customer self-service, away from the traditional model of representatives taking orders in the field or over the phone. It’s s significant shift that brings a number of challenges – but the rewards are there for companies whose senior executives are prepared to make the strategic choices that drive successful transformation. Here we identify some of the issues and look at why the most successful b2b ecommerce implementations are board-level strategic initiatives.

If not you’re missing out on a major opportunity.