GOb2b Blogs

Some customers will always buy product with certain features. To make their experience straightforward Shopfront provides a feature filter so that the customer only see product he know he wants; slim flit, striped double cuff shirts.

‘You may also like’; cross sell allows you to push other products on your product pages. So if someone is buying shoes you can offer socks, polish, shoe horns etc. You define the cross sell. We do not provide automatic ‘Customers who bought this also bought’ because the mathematics and volume of data required only really work on enormous sites and even then the results can be truly weird. If you want ‘Customer who bought this also bought’ just use cross sell and call it ‘Customer who bought this also bought’; that way you can push things you want to sell.

In order to provide customers with the maximum information to assist their purchase, to give your business customer a one stop shop for technical data or to provide...

The internet is more and more about buying on reputation. Shopfront reviews give you the opportunity to let your existing customers convince others. Users have the option to leave reviews for specific products. The review feature can either be ‘un-moderated’ in which case a review, good or bad, is immediately available or moderated in which reviews do not appear until you have approved them.

If you are providing a lot of information than a neat way to layout the page is to use a tabbed interface. You can separate things like ‘Specifications’, ‘Downloads’...

If you sell branded goods then it can save you time and help customer recognition if you can apply that brand in a consistent way across the site; perhaps with a brand logo hyper-linked to the brand home page in the top right hand corner of each product page.

Shopfront Bundles allow you to combine different products and sell them at a price that is different from the sum of their individual prices. They enable you to sell promotional bundles such as cricket bats, pads, and gloves. Stock checking will check that all the constituent parts of a bundle are in stock.

Shopfront promotions allow you to offer a deal without having to change the base price. There are wide range of promotions such as ‘Money Off’, ‘10% Off”, ‘Buy One Get One Free’, ‘Free Product’, ‘Free Shipping’ and many more. The promotions themselves can be for a limited time and/or promotion code dependant. They can apply to the whole basket or linked to certain products.

Shopfront provides a banner advertising system that will allow you to place banner ads almost anywhere on your site. The standard template provides for banners at the...

In a digital environment characterised by constant change, developing a cohesive, long-term b2b ecommerce strategy is a big challenge for any organisation. So to help with your planning, we thought it would be useful to highlight some of the key trends you can expect to see during 2016.