--- title: | Uncategorised (3) description: Uncategorised | (3) --- # GOb2b Blogs Select Category 2017 b2b b2b e-commerce site B2B Ecommerce B2B ecommerce boost sales B2B evolution B2B growth B2B Micromoments B2B platform B2b reviews B2B Sales B2B search B2B Selling B2B v B2C b2c Benefits business opportunities ecommerce business platform Challenges Connect content marketing Covid-19 Recovery Credibility in B2B Customer Retention Distributors e-commerce e-commerce platform e-commerce sales strategy eCommerce Metrics Ecommerce Search Elevator Speech Feedback Finance for Ecommerce Forrester research ecommerce Funding GDPR Get Started gig economy Internet of Things iphone b2b Market Leader Marketing Navigation Omnichannel Online reputation Order Processing Pegasus Opera people buy from people perspective Product Data profitabilty b2b Responsive B2B responsive b2b ecommerce ROI ecommerce Sage Integrated sales cycle Search engine Search Engine Optimisation for B2B SEO sharing economy Short words B2B ecommerce Stock Position streamline B2B Transitioning to B2B Tweeting for ecommerce Twitter for Ecommerce Uncategorised Posts about: ## Uncategorised (3) [Uncategorised,](https://blog.gob2b.com/blog/tag/uncategorised) [eCommerce Metrics](https://blog.gob2b.com/blog/tag/ecommerce-metrics) ### [How to stay ahead of the curve in b2b eCommerce](https://blog.gob2b.com/blog/how-to-stay-ahead-of-the-curve-in-b2b-ecommerce) Aug 31, 2021 10:16:11 AM Today’s b2b buyers expect to be able to make their business purchases online. They want the ability to self-serve, when they choose, without being tied to placing all their orders through sales reps or customer services teams. Analysts report that in excess of 70% of buyers are now making their business purchases online, and the number is increasing all the time. [Ben Cowin](https://blog.gob2b.com/blog/author/ben-cowin) [Read More](https://blog.gob2b.com/blog/how-to-stay-ahead-of-the-curve-in-b2b-ecommerce) [Uncategorised](https://blog.gob2b.com/blog/tag/uncategorised) ### [Why technology integration is at the heart of an omnichannel b2b buying experience](https://blog.gob2b.com/blog/why-technology-integration-is-at-the-heart-of-an-omnichannel-b2b-buying-experience) Aug 31, 2021 10:16:11 AM With b2b eCommerce continuing to gain traction, manufacturers, wholesalers and distributors that are already seeing the benefits of an online sale channel now face the challenge of offering a similar quality of buying experience across all customer touch points. Today’s business buyers interact with sellers in many different ways and want the same streamlined engagement across all channels. [Ben Cowin](https://blog.gob2b.com/blog/author/ben-cowin) [Read More](https://blog.gob2b.com/blog/why-technology-integration-is-at-the-heart-of-an-omnichannel-b2b-buying-experience) [Uncategorised,](https://blog.gob2b.com/blog/tag/uncategorised) [Get Started,](https://blog.gob2b.com/blog/tag/get-started) [Benefits](https://blog.gob2b.com/blog/tag/benefits) ### [Why you should invest in b2b eCommerce technology in 2019](https://blog.gob2b.com/blog/b2b-ecommerce-2019) Aug 31, 2021 10:16:11 AM Business-to-business [eCommerce](http://aspidistra.com/integrated-eCommerce) is growing rapidly and those companies that have already adopted it are seeing a wealth of benefits. So if you haven’t already made the move, here are some of the reasons why investing in a b2b eCommerce platform could be the most rewarding thing you do in 2019. [Ben Cowin](https://blog.gob2b.com/blog/author/ben-cowin) [Read More](https://blog.gob2b.com/blog/b2b-ecommerce-2019) [Uncategorised](https://blog.gob2b.com/blog/tag/uncategorised) ### [Evaluating the real business impact of b2b eCommerce](https://blog.gob2b.com/blog/evaluating-the-real-business-impact-of-b2b-ecommerce) Aug 31, 2021 10:16:11 AM In our experience, b2b companies thinking about moving to eCommerce generally fall into two categories. The first group are probably in the process of scaling their business and recognise that manual sales order processes are holding them back. They know that customer self-service and automation will almost certainly reduce cost and create opportunities to increase margin. The second group are under pressure from their customers and competitors to modernise their sales approach. They know they have to move to eCommerce to retain business and maintain competitive advantage. [Ben Cowin](https://blog.gob2b.com/blog/author/ben-cowin) [Read More](https://blog.gob2b.com/blog/evaluating-the-real-business-impact-of-b2b-ecommerce) [Uncategorised,](https://blog.gob2b.com/blog/tag/uncategorised) [Get Started,](https://blog.gob2b.com/blog/tag/get-started) [Challenges](https://blog.gob2b.com/blog/tag/challenges) ### [Sales reps and b2b eCommerce – working in harmony](https://blog.gob2b.com/blog/sales-reps-b2b-ecommerce) Aug 31, 2021 10:15:41 AM Traditionally, sales reps have been at the heart of almost every b2b company. Many of these businesses are reluctant to implement [eCommerce](http://aspidistra.com/blog/successful-b2b-eCommerce) for fear of alienating and compromising the work of sales people, whose performance is recognised as key to success. [Ben Cowin](https://blog.gob2b.com/blog/author/ben-cowin) [Read More](https://blog.gob2b.com/blog/sales-reps-b2b-ecommerce) [Uncategorised,](https://blog.gob2b.com/blog/tag/uncategorised) [B2B v B2C,](https://blog.gob2b.com/blog/tag/b2b-v-b2c) [Customer Retention](https://blog.gob2b.com/blog/tag/customer-retention) ### [Three trending B2C sales practices that could boost your b2b sales](https://blog.gob2b.com/blog/trending-b2c-practices-boost-b2b-sales) Aug 31, 2021 10:15:41 AM **When it comes to the commercial buyer – what differentiates one product from another?  In other words, what is going to sway the commercial buyer to BUY FROM YOU, not the competition?** [Ben Cowin](https://blog.gob2b.com/blog/author/ben-cowin) [Read More](https://blog.gob2b.com/blog/trending-b2c-practices-boost-b2b-sales) [Uncategorised,](https://blog.gob2b.com/blog/tag/uncategorised) [Get Started](https://blog.gob2b.com/blog/tag/get-started) ### [Planning the right approach to b2b eCommerce](https://blog.gob2b.com/blog/planning-b2b-ecommerce) Aug 31, 2021 10:15:41 AM Today’s [b2b eCommerce](https://aspidistra.com/GOb2b/b2b-e-commerce) buyers expect a customer experience that matches the top b2c sites they visit for their personal shopping. With Forrester research saying that more than 70% of midmarket sellers now earn at least 25% of their revenue from online channels, these sellers must optimise their digital operations and sales platforms if they are to benefit from greater customer loyalty, increased revenues and higher margins. [Ben Cowin](https://blog.gob2b.com/blog/author/ben-cowin) [Read More](https://blog.gob2b.com/blog/planning-b2b-ecommerce) [Uncategorised,](https://blog.gob2b.com/blog/tag/uncategorised) [Benefits](https://blog.gob2b.com/blog/tag/benefits) ### [Business-to-business eCommerce – more than just a revenue driver](https://blog.gob2b.com/blog/b2b-ecommerce-revenue-driver) Aug 31, 2021 10:15:41 AM As well as increasing turnover, b2b eCommerce can also help manufacturers, wholesalers and distributors capitalise on many other opportunities to drive business performance. For example, providing customers with self-service options simplifies the purchasing procedure and improves your company’s operational efficiency by automating tasks that staff would have previously undertaken. [Ben Cowin](https://blog.gob2b.com/blog/author/ben-cowin) [Read More](https://blog.gob2b.com/blog/b2b-ecommerce-revenue-driver) [Uncategorised,](https://blog.gob2b.com/blog/tag/uncategorised) [B2B v B2C](https://blog.gob2b.com/blog/tag/b2b-v-b2c) ### [What makes a top b2b eCommerce site?](https://blog.gob2b.com/blog/top-b2b-ecommerce-site) Aug 31, 2021 10:15:41 AM What do the best performing [b2b eCommerce](https://aspidistra.com/GOb2b/b2b-e-commerce) websites have in common? Here are some of the key factors that can give you a competitive edge. [Ben Cowin](https://blog.gob2b.com/blog/author/ben-cowin) [Read More](https://blog.gob2b.com/blog/top-b2b-ecommerce-site) [Uncategorised,](https://blog.gob2b.com/blog/tag/uncategorised) [Distributors](https://blog.gob2b.com/blog/tag/distributors) ### [How b2b eCommerce is driving change for manufacturers and distributors](https://blog.gob2b.com/blog/how-b2b-ecommerce-change-manufacturers-and-distributors) Aug 31, 2021 10:15:41 AM Digitalisation is rapidly changing the face of consumer retailing. It’s a transformation that’s also taking place across the business-to-business sector, as the customer experience expectations of a new kind of buyer and a smarter way of doing business continue to shape the online trading landscape for [manufacturers](https://aspidistra.com/GOb2b/manufacturers) and distributors. [Ben Cowin](https://blog.gob2b.com/blog/author/ben-cowin) [Read More](https://blog.gob2b.com/blog/how-b2b-ecommerce-change-manufacturers-and-distributors)