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The continued rise in popularity of b2b eCommerce across a wide range of business sectors and markets means that the role of sales teams and their approach to selling needs to be realigned in order to meet customer requirements.
Business-to-business eCommerce is growing rapidly and those companies that have already adopted it are seeing a wealth of benefits. So if you haven’t already made the move, here are some of the reasons why investing in a b2b eCommerce platform could be the most rewarding thing you do in 2019.
As well as increasing turnover, b2b eCommerce can also help manufacturers, wholesalers and distributors capitalise on many other opportunities to drive business performance. For example, providing customers with self-service options simplifies the purchasing procedure and improves your company’s operational efficiency by automating tasks that staff would have previously undertaken.
As part of a natural evolution, millennials are increasingly occupying decision-making positions in b2b procurement departments. With recent research indicating that around 70% of millennials prefer to do their personal shopping online rather than in the high street, this new breed of corporate buyer brings a different set of values, preferences and customer experience expectations to the b2b purchasing arena.
Spending money on launching and marketing your new b2b eCommerce site is essential to attracting visitors. But equally, you need to make sure the site itself continues to perform at its best to maximise the number of visitors who become paying customers.