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eCommerce Metrics

Uncategorised, eCommerce Metrics

Top 5 b2b eCommerce metrics to track success

If you want to manage your b2b eCommerce platform effectively, there are certain metrics you need to be paying close attention to. There’s no point monitoring metrics which have little or no impact on the long-term success of your online shop. What you need to know are the metrics which matter most and help you achieve your business goals.

Ben Cowin
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Uncategorised, eCommerce Metrics

How to stay ahead of the curve in b2b eCommerce

Today’s b2b buyers expect to be able to make their business purchases online. They want the ability to self-serve, when they choose, without being tied to placing all their orders through sales reps or customer services teams. Analysts report that in excess of 70% of buyers are now making their business purchases online, and the number is increasing all the time.

Ben Cowin
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