--- title: | Challenges description: Challenges | --- # GOb2b Blogs Select Category 2017 b2b b2b e-commerce site B2B Ecommerce B2B ecommerce boost sales B2B evolution B2B growth B2B Micromoments B2B platform B2b reviews B2B Sales B2B search B2B Selling B2B v B2C b2c Benefits business opportunities ecommerce business platform Challenges Connect content marketing Covid-19 Recovery Credibility in B2B Customer Retention Distributors e-commerce e-commerce platform e-commerce sales strategy eCommerce Metrics Ecommerce Search Elevator Speech Feedback Finance for Ecommerce Forrester research ecommerce Funding GDPR Get Started gig economy Internet of Things iphone b2b Market Leader Marketing Navigation Omnichannel Online reputation Order Processing Pegasus Opera people buy from people perspective Product Data profitabilty b2b Responsive B2B responsive b2b ecommerce ROI ecommerce Sage Integrated sales cycle Search engine Search Engine Optimisation for B2B SEO sharing economy Short words B2B ecommerce Stock Position streamline B2B Transitioning to B2B Tweeting for ecommerce Twitter for Ecommerce Uncategorised Posts about: ## Challenges [Uncategorised,](https://blog.gob2b.com/blog/tag/uncategorised) [Get Started,](https://blog.gob2b.com/blog/tag/get-started) [Challenges](https://blog.gob2b.com/blog/tag/challenges) ### [Addressing the challenges of switching to b2b eCommerce](https://blog.gob2b.com/blog/addressing-the-challenges-of-switching-to-b2b-ecommerce) Aug 31, 2021 10:17:13 AM According to Forrester, the b2b eCommerce market will exceed $1trillion in sales by 2023. Yet despite this continued growth, we still see many manufacturers, wholesalers and distributors who are reluctant to open up an online sales channel. While the advantages of an eCommerce solution range from increased efficiency and lower cost of sales, to improving the customer experience and increasing loyalty, modernising the b2b sales process in this way is not without its challenges. Here are some of the common challenges and how to tackle them… [Ben Cowin](https://blog.gob2b.com/blog/author/ben-cowin) [Read More](https://blog.gob2b.com/blog/addressing-the-challenges-of-switching-to-b2b-ecommerce) [Uncategorised,](https://blog.gob2b.com/blog/tag/uncategorised) [Get Started,](https://blog.gob2b.com/blog/tag/get-started) [Challenges](https://blog.gob2b.com/blog/tag/challenges) ### [Tackling the challenges of legacy b2b sales processes](https://blog.gob2b.com/blog/tackling-the-challenges-of-legacy-b2b-sales-processes) Aug 31, 2021 10:17:13 AM Whether you’re a manufacturer, wholesaler or distributor, b2b selling comes with many complex challenges. As most b2b organisations continue to prioritise working towards streamlined processes and operational efficiency, inconvenient and non-intuitive ordering procedures can quickly frustrate customers as well as your own staff. Let’s take a look at some of the issues that can arise when sellers have inadequate technology in place to support a smooth online purchasing process… [Ben Cowin](https://blog.gob2b.com/blog/author/ben-cowin) [Read More](https://blog.gob2b.com/blog/tackling-the-challenges-of-legacy-b2b-sales-processes) [Uncategorised,](https://blog.gob2b.com/blog/tag/uncategorised) [Challenges](https://blog.gob2b.com/blog/tag/challenges) ### [Help your customers serve themselves, and watch your b2b sales grow](https://blog.gob2b.com/blog/help-your-customers-serve-themselves-and-watch-your-b2b-sales-grow) Aug 31, 2021 10:16:11 AM Although perhaps not as visible as the explosion in online B2C trading, [b2b eCommerce](http://aspidistra.com/blog/choosing-right-b2b-eCommerce-platform-2) is increasing at a pace. To put that in perspective, Frost and Sullivan report that global b2b eCommerce sale will exceed $6.6 trillion by 2020, compared to $3.2 trillion for B2C. [Ben Cowin](https://blog.gob2b.com/blog/author/ben-cowin) [Read More](https://blog.gob2b.com/blog/help-your-customers-serve-themselves-and-watch-your-b2b-sales-grow) [Uncategorised,](https://blog.gob2b.com/blog/tag/uncategorised) [Get Started,](https://blog.gob2b.com/blog/tag/get-started) [Challenges](https://blog.gob2b.com/blog/tag/challenges) ### [6 traps that could compromise your b2b eCommerce performance](https://blog.gob2b.com/blog/6-traps-that-could-compromise-your-b2b-ecommerce-performance) Aug 31, 2021 10:16:11 AM Analysts forecast that by 2021, b2b eCommerce sales will account for around 13% of all b2b sales – substantially more than retail eCommerce, both in financial spend and units sold. [Ben Cowin](https://blog.gob2b.com/blog/author/ben-cowin) [Read More](https://blog.gob2b.com/blog/6-traps-that-could-compromise-your-b2b-ecommerce-performance) [Uncategorised,](https://blog.gob2b.com/blog/tag/uncategorised) [Get Started,](https://blog.gob2b.com/blog/tag/get-started) [Challenges](https://blog.gob2b.com/blog/tag/challenges) ### [Sales reps and b2b eCommerce – working in harmony](https://blog.gob2b.com/blog/sales-reps-b2b-ecommerce) Aug 31, 2021 10:15:41 AM Traditionally, sales reps have been at the heart of almost every b2b company. Many of these businesses are reluctant to implement [eCommerce](http://aspidistra.com/blog/successful-b2b-eCommerce) for fear of alienating and compromising the work of sales people, whose performance is recognised as key to success. [Ben Cowin](https://blog.gob2b.com/blog/author/ben-cowin) [Read More](https://blog.gob2b.com/blog/sales-reps-b2b-ecommerce) [Uncategorised,](https://blog.gob2b.com/blog/tag/uncategorised) [B2B v B2C,](https://blog.gob2b.com/blog/tag/b2b-v-b2c) [Benefits,](https://blog.gob2b.com/blog/tag/benefits) [Challenges](https://blog.gob2b.com/blog/tag/challenges) ### [Why b2b eCommerce sellers can’t always rely on B2C practices](https://blog.gob2b.com/blog/b2b-ecommerce-cant-rely-on-b2c-practices) Aug 31, 2021 10:15:41 AM ** **As part of a natural evolution, millennials are increasingly occupying decision-making positions in b2b procurement departments. With recent research indicating that around 70% of millennials prefer to do their personal shopping online rather than in the high street, this new breed of corporate buyer brings a different set of values, preferences and customer experience expectations to the b2b purchasing arena. [Ben Cowin](https://blog.gob2b.com/blog/author/ben-cowin) [Read More](https://blog.gob2b.com/blog/b2b-ecommerce-cant-rely-on-b2c-practices) [Uncategorised,](https://blog.gob2b.com/blog/tag/uncategorised) [Challenges](https://blog.gob2b.com/blog/tag/challenges) ### [Is it time to change your b2b eCommerce system?](https://blog.gob2b.com/blog/is-it-time-to-change-your-b2b-ecommerce-system) Sep 12, 2019 1:00:00 AM Whether it’s expensive, time-consuming maintenance, an inferior customer experience, or the absence of high performance functionality, there are some key signs that it’s time to upgrade your b2b eCommerce solution. Let’s take a closer look at indicators that signal the need for change… [Ben Cowin](https://blog.gob2b.com/blog/author/ben-cowin) [Read More](https://blog.gob2b.com/blog/is-it-time-to-change-your-b2b-ecommerce-system) [Uncategorised,](https://blog.gob2b.com/blog/tag/uncategorised) [Get Started,](https://blog.gob2b.com/blog/tag/get-started) [Challenges](https://blog.gob2b.com/blog/tag/challenges) ### [What’s stopping you moving to b2b eCommerce?](https://blog.gob2b.com/blog/challenge-b2b-ecommerce) Mar 5, 2019 12:00:00 AM As the popularity of [b2b eCommerce ](http://aspidistra.com/blog/choosing-right-b2b-eCommerce-platform-2)as a preferred sales channel continues to grow at pace, there are still plenty of [manufacturers, ](http://aspidistra.com/blog/eCommerce-disruptors)wholesalers and distributors that remain to be convinced of its benefits. This is despite all the evidence suggesting that setting up an online store helps to enhance the customer experience, boost order value, increase margin, cut cost and reduce processing errors. [Ben Cowin](https://blog.gob2b.com/blog/author/ben-cowin) [Read More](https://blog.gob2b.com/blog/challenge-b2b-ecommerce)