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Digitalisation is rapidly changing the face of consumer retailing. It’s a transformation that’s also taking place across the business-to-business sector, as the customer experience expectations of a new kind of buyer and a smarter way of doing business continue to shape the online trading landscape for manufacturers and distributors.
Recent research on the varied growth rates of b2b eCommerce adoption by distributor and wholesale companies throws up some interesting data. Firstly, it shows that around 65% of these businesses have an online sales channel – and around 40% of their sales were transacted digitally. But the study also shows that the proportion of actual eCommerce sales varies dramatically between companies, with nearly 80% of distributors and wholesalers claiming that eCommerce accounted for less than 25% of total sales.