GOb2b Blogs

Remember the heady days of the three dimensional web experience.? The platform, the quality of the offer, the medium by which it is viewed (mobile/tablet, etc)?

There’s something about courses that I love.  Usually I come away with a gem of an idea.  And sometimes it’s just the chance to take an external perspective to my business.  “Working on my business, not in it”.

The growth of new digital devices and emerging social networks means that a company’s ability to reach and connect with their market must become ever more complex.

A new report from research company, Forrester, highlights some key trends in the b2b ecommerce market for mid-size companies. Forrester surveyed 75 global b2b ecommerce decision-makers in the study, who were employed by businesses with a turnover of between £20m and £400m.

While there’s nothing new in using social media platforms like LinkedIn to promote your b2b ecommerce business and drive traffic to your site, Twitter is still a bit of an enigma for many companies. Yet it is a powerful and flexible marketing tool that can be used in multiple ways to support a range of different business objectives.

Despite the occasional Google-bashing by the media, in the final analysis, people LOVE using Google tools. Since its birth in 1995, and the first web-crawler being let...

I want to share a conversation I had with a company a few weeks ago.  I had been invited to meet them by their sales director, and I found myself in a large airy board room, meeting the MD and company accountant across a glass table. The sales director was seated next to me.

We’ve talked at length in many of previous our blog pieces about the benefits of moving business online and switching to a b2b ecommerce sales model. But how do you accurately measure the positive impact of changing the way you work?

No, we haven’t turned into your fairy godmother… however one of the gifts of a fully integrated B2B ecommerce website, is you gain time.  And, based on our clients’ experiences, here are the effects:

Mid June, temperatures soaring, and nothing could be further from most people’s minds than Christmas.   But for everyone who is running a B2B business, we know that right now, amidst midsummer BBQs, is the time to start planning.