--- title: | Ben Cowin (5) description: (5) --- # GOb2b Blogs Select Category 2017 b2b b2b e-commerce site B2B Ecommerce B2B ecommerce boost sales B2B evolution B2B growth B2B Micromoments B2B platform B2b reviews B2B Sales B2B search B2B Selling B2B v B2C b2c Benefits business opportunities ecommerce business platform Challenges Connect content marketing Covid-19 Recovery Credibility in B2B Customer Retention Distributors e-commerce e-commerce platform e-commerce sales strategy eCommerce Metrics Ecommerce Search Elevator Speech Feedback Finance for Ecommerce Forrester research ecommerce Funding GDPR Get Started gig economy Internet of Things iphone b2b Market Leader Marketing Navigation Omnichannel Online reputation Order Processing Pegasus Opera people buy from people perspective Product Data profitabilty b2b Responsive B2B responsive b2b ecommerce ROI ecommerce Sage Integrated sales cycle Search engine Search Engine Optimisation for B2B SEO sharing economy Short words B2B ecommerce Stock Position streamline B2B Transitioning to B2B Tweeting for ecommerce Twitter for Ecommerce Uncategorised Posts by: ## Ben Cowin ![](https://blog.gob2b.com/hubfs/Imported_Blog_Media/Are-you-ready-for-recovery.jpg) [Uncategorised,](https://blog.gob2b.com/blog/tag/uncategorised) [Covid-19 Recovery](https://blog.gob2b.com/blog/tag/covid-19-recovery) ### [Are you ready for recovery?](https://blog.gob2b.com/blog/are-you-ready-for-recovery) Jan 5, 2020 12:00:00 AM **Start trading online in just four weeks with an award-winning eCommerce solution and no capex…** [Ben Cowin](https://blog.gob2b.com/blog/author/ben-cowin) [Read More](https://blog.gob2b.com/blog/are-you-ready-for-recovery) [Uncategorised](https://blog.gob2b.com/blog/tag/uncategorised) ### [Delivering the self-service sales experience that today’s b2b buyers demand](https://blog.gob2b.com/blog/self-service-sales-b2b) Dec 2, 2019 12:00:00 AM The value of global [business-to-business eCommerce](http://aspidistra.com/blog/b2b-eCommerce-2019) is predicted to reach over $6.5 trillion dollars by 2020 as customers continue to embrace buying online. Research shows that the behaviour of b2b buyers has fundamentally shifted over the last few years, as an increasing number of [tech-savvy millennials](http://aspidistra.com/blog/how-the-b2b-eCommerce-buying-experience-matters-for-millennials) lead the way to digitalised procurement. As a result, manufacturers, wholesalers and distributors are having to rethink the way they work and how they sell to their customers. [Ben Cowin](https://blog.gob2b.com/blog/author/ben-cowin) [Read More](https://blog.gob2b.com/blog/self-service-sales-b2b) [Uncategorised,](https://blog.gob2b.com/blog/tag/uncategorised) [Challenges](https://blog.gob2b.com/blog/tag/challenges) ### [Is it time to change your b2b eCommerce system?](https://blog.gob2b.com/blog/is-it-time-to-change-your-b2b-ecommerce-system) Sep 12, 2019 1:00:00 AM Whether it’s expensive, time-consuming maintenance, an inferior customer experience, or the absence of high performance functionality, there are some key signs that it’s time to upgrade your b2b eCommerce solution. Let’s take a closer look at indicators that signal the need for change… [Ben Cowin](https://blog.gob2b.com/blog/author/ben-cowin) [Read More](https://blog.gob2b.com/blog/is-it-time-to-change-your-b2b-ecommerce-system) [Uncategorised](https://blog.gob2b.com/blog/tag/uncategorised) ### [How to assess the real ROI of a legacy b2b eCommerce website](https://blog.gob2b.com/blog/real-roi-of-legacy-b2b-ecommerce) Jul 3, 2019 1:00:00 AM Manufacturers, wholesalers and [distributors](http://aspidistra.com/blog/manufacturers-wholesalers-distributors-transformation) considering modernising their b2b eCommerce websites will often use the comparison of return-on-investment when assessing the performance of legacy systems against a new platform. Most of the time, however, the true value of ROI is a challenge to work out because it involves reviewing many variables, rather than the simple calculation of: (revenue from new solution – revenue from legacy solution) x 100 / investment. [Ben Cowin](https://blog.gob2b.com/blog/author/ben-cowin) [Read More](https://blog.gob2b.com/blog/real-roi-of-legacy-b2b-ecommerce) [Uncategorised](https://blog.gob2b.com/blog/tag/uncategorised) ### [Why manufacturers need an eCommerce leader to drive digital transformation](https://blog.gob2b.com/blog/manufacturers-need-ecommerce-leaders) Apr 4, 2019 1:00:00 AM [Manufacturing firms](http://aspidistra.com/blog/b2b-eCommerce-manufacturing-sales) that have always managed their business-to-business customer-facing sales processes using traditional tools such as phone, fax or email are often reluctant to make the move to online trading. Despite an acceleration in the shift to [b2b eCommerce](http://aspidistra.com/blog/top-b2b-eCommerce-site), many of these firms find the idea of adding a digital sales channel worrying or confusing and may lack the understanding or commitment to make integrated eCommerce a business reality. [Ben Cowin](https://blog.gob2b.com/blog/author/ben-cowin) [Read More](https://blog.gob2b.com/blog/manufacturers-need-ecommerce-leaders) [Uncategorised,](https://blog.gob2b.com/blog/tag/uncategorised) [Get Started](https://blog.gob2b.com/blog/tag/get-started) ### [Meeting the challenges of selling in today’s b2b marketplace](https://blog.gob2b.com/blog/challenge-selling-b2b) Apr 2, 2019 1:00:00 AM The recent fall in manufacturing PMI, which combines statistics for output, orders and jobs, reflects the nature of a challenging market for b2b companies. Manufacturers, along with wholesalers and distributors are searching for ways to get ahead of the curve, looking for anything that delivers [competitive advantage](http://aspidistra.com/blog/b2b-eCommerce-2019). [Ben Cowin](https://blog.gob2b.com/blog/author/ben-cowin) [Read More](https://blog.gob2b.com/blog/challenge-selling-b2b) [Uncategorised,](https://blog.gob2b.com/blog/tag/uncategorised) [Customer Retention](https://blog.gob2b.com/blog/tag/customer-retention) ### [Building a marketing plan for b2b eCommerce](https://blog.gob2b.com/blog/building-a-marketing-plan-for-b2b-ecommerce) Mar 10, 2019 12:00:00 AM Just like any other internet business, a b2b eCommerce store needs a robust marketing plan in order to realise its potential. Here are a few smart marketing tactics that will help to drive customer traffic and sales for your b2b eCommerce business. [Ben Cowin](https://blog.gob2b.com/blog/author/ben-cowin) [Read More](https://blog.gob2b.com/blog/building-a-marketing-plan-for-b2b-ecommerce) [Uncategorised,](https://blog.gob2b.com/blog/tag/uncategorised) [B2B v B2C](https://blog.gob2b.com/blog/tag/b2b-v-b2c) ### [Is your b2b eCommerce solution still fit for purpose?](https://blog.gob2b.com/blog/is-your-b2b-ecommerce-solution-still-fit-for-purpose) Mar 9, 2019 12:00:00 AM According to Frost and Sullivan, the global b2b eCommerce market is set to hit $6.7 trillion by 2020. Over the last few years, the growth in business-to-business online sales has encouraged a large number of manufacturers, distributors and wholesalers to implement some type of eCommerce technology to meet increasing customer demand. [Ben Cowin](https://blog.gob2b.com/blog/author/ben-cowin) [Read More](https://blog.gob2b.com/blog/is-your-b2b-ecommerce-solution-still-fit-for-purpose) [Uncategorised,](https://blog.gob2b.com/blog/tag/uncategorised) [Get Started,](https://blog.gob2b.com/blog/tag/get-started) [Challenges](https://blog.gob2b.com/blog/tag/challenges) ### [What’s stopping you moving to b2b eCommerce?](https://blog.gob2b.com/blog/challenge-b2b-ecommerce) Mar 5, 2019 12:00:00 AM As the popularity of [b2b eCommerce ](http://aspidistra.com/blog/choosing-right-b2b-eCommerce-platform-2)as a preferred sales channel continues to grow at pace, there are still plenty of [manufacturers, ](http://aspidistra.com/blog/eCommerce-disruptors)wholesalers and distributors that remain to be convinced of its benefits. This is despite all the evidence suggesting that setting up an online store helps to enhance the customer experience, boost order value, increase margin, cut cost and reduce processing errors. [Ben Cowin](https://blog.gob2b.com/blog/author/ben-cowin) [Read More](https://blog.gob2b.com/blog/challenge-b2b-ecommerce) [Uncategorised,](https://blog.gob2b.com/blog/tag/uncategorised) [Distributors,](https://blog.gob2b.com/blog/tag/distributors) [Get Started](https://blog.gob2b.com/blog/tag/get-started) ### [Distributors and wholesalers need to embrace the benefits of b2b eCommerce](https://blog.gob2b.com/blog/distributors-and-wholesalers-need-to-embrace-the-benefits-of-b2b-ecommerce) Jan 11, 2019 12:00:00 AM Recent research on the varied growth rates of b2b eCommerce adoption by distributor and wholesale companies throws up some interesting data. Firstly, it shows that around 65% of these businesses have an online sales channel – and around 40% of their sales were transacted digitally. But the study also shows that the proportion of actual eCommerce sales varies dramatically between companies, with nearly 80% of distributors and wholesalers claiming that eCommerce accounted for less than 25% of total sales. [Ben Cowin](https://blog.gob2b.com/blog/author/ben-cowin) [Read More](https://blog.gob2b.com/blog/distributors-and-wholesalers-need-to-embrace-the-benefits-of-b2b-ecommerce)