--- title: | Ben Cowin (6) description: (6) --- # GOb2b Blogs Select Category 2017 b2b b2b e-commerce site B2B Ecommerce B2B ecommerce boost sales B2B evolution B2B growth B2B Micromoments B2B platform B2b reviews B2B Sales B2B search B2B Selling B2B v B2C b2c Benefits business opportunities ecommerce business platform Challenges Connect content marketing Covid-19 Recovery Credibility in B2B Customer Retention Distributors e-commerce e-commerce platform e-commerce sales strategy eCommerce Metrics Ecommerce Search Elevator Speech Feedback Finance for Ecommerce Forrester research ecommerce Funding GDPR Get Started gig economy Internet of Things iphone b2b Market Leader Marketing Navigation Omnichannel Online reputation Order Processing Pegasus Opera people buy from people perspective Product Data profitabilty b2b Responsive B2B responsive b2b ecommerce ROI ecommerce Sage Integrated sales cycle Search engine Search Engine Optimisation for B2B SEO sharing economy Short words B2B ecommerce Stock Position streamline B2B Transitioning to B2B Tweeting for ecommerce Twitter for Ecommerce Uncategorised Posts by: ## Ben Cowin [Uncategorised,](https://blog.gob2b.com/blog/tag/uncategorised) [B2B v B2C](https://blog.gob2b.com/blog/tag/b2b-v-b2c) ### [When b2b eCommerce should stay clear of B2C practices](https://blog.gob2b.com/blog/b2b-should-avoid-b2c-practices) Oct 12, 2018 1:00:00 AM Research shows that nearly 70% of millennials prefer buying online to bricks and mortar shopping. So it’s hardly surprising that as millenials increasingly find themselves in purchase decision-making positions within b2b companies, their preferences and expectations for the digital experience are impacting on the actions of sellers. [Ben Cowin](https://blog.gob2b.com/blog/author/ben-cowin) [Read More](https://blog.gob2b.com/blog/b2b-should-avoid-b2c-practices) [Uncategorised,](https://blog.gob2b.com/blog/tag/uncategorised) [Get Started](https://blog.gob2b.com/blog/tag/get-started) ### [Are you ready to get the most out of b2b eCommerce?](https://blog.gob2b.com/blog/get-most-b2b-ecommerce) Oct 7, 2018 1:00:00 AM When you decide to switch to b2b eCommerce, as well as creating a website there are a number of other factors you need to consider and address before you’re ready to make the move. Think about the changes you’ll need to make to operational systems and process to accommodate an automated sales procedure where customers can access product information, real-time stock availability, and place orders 24/7. [Ben Cowin](https://blog.gob2b.com/blog/author/ben-cowin) [Read More](https://blog.gob2b.com/blog/get-most-b2b-ecommerce) [Uncategorised,](https://blog.gob2b.com/blog/tag/uncategorised) [Get Started](https://blog.gob2b.com/blog/tag/get-started) ### [Amazon Business or your own b2b eCommerce site?](https://blog.gob2b.com/blog/amazon-business-or-your-own-b2b-ecommerce-site) Aug 2, 2018 1:00:00 AM Launched in 2015, Amazon Business is the b2b version of the familiar online consumer marketplace and now boasts over a million customer accounts, more than 45,000 active sellers, and over 10 million products for sale. This rapid growth proves that Amazon Business is satisfying the needs of business procurement teams, but many companies are still unsure whether they’re better off focusing their sales efforts on their own eCommerce websites. If you’re thinking about buying or selling through Amazon Business, here are a few of the upsides and downsides to consider. [Ben Cowin](https://blog.gob2b.com/blog/author/ben-cowin) [Read More](https://blog.gob2b.com/blog/amazon-business-or-your-own-b2b-ecommerce-site) [GDPR,](https://blog.gob2b.com/blog/tag/gdpr) [Uncategorised](https://blog.gob2b.com/blog/tag/uncategorised) ### [Is your eCommerce business ready for GDPR?](https://blog.gob2b.com/blog/is-your-ecommerce-business-ready-for-gdpr) Aug 2, 2018 1:00:00 AM Data is the currency of competitive advantage for business in the digital age, and its importance is only going to increase in the future. But as more businesses realise the value in capturing, storing and processing customer data, people are increasingly concerned with how their personal details are being stored and used. In Europe, this has led to the introduction of the General Data Protection Regulation, or GDPR. And if you do business with anyone who is a citizen of the EU, after 25 May 2018, you’ll need to ensure that you are GDPR compliant – or face a serious penalty. [Ben Cowin](https://blog.gob2b.com/blog/author/ben-cowin) [Read More](https://blog.gob2b.com/blog/is-your-ecommerce-business-ready-for-gdpr) [Uncategorised,](https://blog.gob2b.com/blog/tag/uncategorised) [Customer Retention](https://blog.gob2b.com/blog/tag/customer-retention) ### [How b2b eCommerce manufacturers can turn business disruptors into business opportunities](https://blog.gob2b.com/blog/ecommerce-disruptors) May 12, 2018 1:00:00 AM The manufacturing industry has seen significant disruption over the last ten years or so, especially in the way companies manage their approach to trading – from the move to customer self-service, to the evolving role of distributors in the sales ecosystem. Such disruptors are the direct result of digital transformation in the manufacturing sector and the accompanying growth in [b2b eCommerce](https://aspidistra.com/#). However, in our experience, these disruptors are better viewed as business facilitators that need to be integrated into your business model to maximise their value. Let’s take a closer look at some of the challenges that come with business disruptors and how we can turn them into business opportunities. [Ben Cowin](https://blog.gob2b.com/blog/author/ben-cowin) [Read More](https://blog.gob2b.com/blog/ecommerce-disruptors) [Uncategorised,](https://blog.gob2b.com/blog/tag/uncategorised) [Get Started](https://blog.gob2b.com/blog/tag/get-started) ### [Preparing your people for b2b eCommerce](https://blog.gob2b.com/blog/prepare-b2becommerce) Apr 6, 2018 1:00:00 AM So you’ve made the decision to create an [eCommerce channel](https://aspidistra.com/GOb2b/b2b-e-commerce) for your b2b business, you know which customers you’re aiming the service at, what the website will need to do, and the technology you’ll have to put in place. But what about your people? How will you prepare different teams across your business for change, and at the same time ensure that resources are deployed in the most efficient way? [Ben Cowin](https://blog.gob2b.com/blog/author/ben-cowin) [Read More](https://blog.gob2b.com/blog/prepare-b2becommerce) [Uncategorised,](https://blog.gob2b.com/blog/tag/uncategorised) [Get Started,](https://blog.gob2b.com/blog/tag/get-started) [Customer Retention](https://blog.gob2b.com/blog/tag/customer-retention) ### [The real Customer Lifetime Value in b2b eCommerce](https://blog.gob2b.com/blog/customer-lifetime-value-b2b-ecommerce) Apr 4, 2018 1:00:00 AM Whether you’ve recently launched a new [b2b eCommerce](https://aspidistra.com/GOb2b/b2b-e-commerce) initiative or you’re looking to improve the performance of an existing online store, you’ll no doubt want to measure progress towards your goals against a series of KPIs. [Ben Cowin](https://blog.gob2b.com/blog/author/ben-cowin) [Read More](https://blog.gob2b.com/blog/customer-lifetime-value-b2b-ecommerce) [Uncategorised,](https://blog.gob2b.com/blog/tag/uncategorised) [Get Started,](https://blog.gob2b.com/blog/tag/get-started) [Customer Retention](https://blog.gob2b.com/blog/tag/customer-retention) ### [The successful transition to b2b eCommerce](https://blog.gob2b.com/blog/successful-transition-b2b-ecommerce) Feb 3, 2018 12:00:00 AM So you’ve made the decision to create a [b2b eCommerce](https://aspidistra.com/GOb2b/b2b-e-commerce) channel, your site’s been designed and built, and you’re planning to launch. How do you now secure the engagement of your existing customers and how do you attract new online buyers? [Ben Cowin](https://blog.gob2b.com/blog/author/ben-cowin) [Read More](https://blog.gob2b.com/blog/successful-transition-b2b-ecommerce) [Uncategorised](https://blog.gob2b.com/blog/tag/uncategorised) ### [How b2b eCommerce is shaping the future of manufacturing sales](https://blog.gob2b.com/blog/b2b-ecommerce-manufacturing-sales) Jan 11, 2018 12:00:00 AM Today’s business-to-business [eCommerce](https://aspidistra.com/GOb2b/b2b-e-commerce) platforms offer manufacturers and wholesalers a unique chance to provide their customers with a simple, seamless user experience, as well as the flexibility to meet continually changing market demands. [Ben Cowin](https://blog.gob2b.com/blog/author/ben-cowin) [Read More](https://blog.gob2b.com/blog/b2b-ecommerce-manufacturing-sales) [Uncategorised,](https://blog.gob2b.com/blog/tag/uncategorised) [Get Started](https://blog.gob2b.com/blog/tag/get-started) ### [b2b eCommerce Start-up Costs](https://blog.gob2b.com/blog/b2b-ecommerce-start-up-costs) Jan 8, 2018 12:00:00 AM   [Ben Cowin](https://blog.gob2b.com/blog/author/ben-cowin) [Read More](https://blog.gob2b.com/blog/b2b-ecommerce-start-up-costs)