GOb2b Blogs

Posts by:

Ben R. Cowin

Allow Back Order

You may have items that you can quickly obtain for your customer when you are out of stock or they may be items that you never stock. In this case you can mark the item as ‘Back Order’. This will cause the site to show that product as ‘In Stock’ or show a more accurate message such as ‘Back Order’ or ‘Order for delivery in 3 days’ depending on your requirements.

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Configurable Out and Low Stock Thresholds

The way you display stock on the web site is an important factor in your relationship with your customers. You may want to show ‘out of stock’ messages to prevent disappointment when orders cannot be fulfilled in a timely manner. Likewise you may wish to show ‘low stock’ messages to encourage purchasing of attractive items. You will know how accurate your stock position is in your warehouse so the threshold that ‘out of stock’ and ‘low stock’ can be configured for the site. The default values are 0 for ‘out of stock’ and ‘low stock’ is not used.

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Multiple Images

You may want to show a ‘front’ and ‘back’ view of you product or multiple ‘swatches’ for each colour the product is supplied in. Shopfront allows for multiple images and these can be configured in many ways to give your customers the best information to make their purchase.

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Due in Date from Purchase Orders

If you run an accurate purchase order system and you keep expected delivery dates up to date then when an item is out of stock a due in date can be displayed. This date can by ‘slugged’ by a fixed number of days to allow for late delivery, unpacking and other factors which make the shipping date different from the delivery date.

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YouTube Video

Video is becoming more and more important. You can have video at any level of your site: homepage, department page or product page. We usually incorporate video by embedding YouTube clips. This means you do not have to pay for video streaming hosting, which we do not provide, and you gain the advantages from marketing your goods via a YouTube channel.

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Feature Filter

Some customers will always buy product with certain features. To make their experience straightforward Shopfront provides a feature filter so that the customer only see product he know he wants; slim flit, striped double cuff shirts.

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Cross Sell

‘You may also like’; cross sell allows you to push other products on your product pages. So if someone is buying shoes you can offer socks, polish, shoe horns etc. You define the cross sell. We do not provide automatic ‘Customers who bought this also bought’ because the mathematics and volume of data required only really work on enormous sites and even then the results can be truly weird. If you want ‘Customer who bought this also bought’ just use cross sell and call it ‘Customer who bought this also bought’; that way you can push things you want to sell.

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