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You may want to show a ‘front’ and ‘back’ view of you product or multiple ‘swatches’ for each colour the product is supplied in. Shopfront allows for multiple images and these can be configured in many ways to give your customers the best information to make their purchase.
You may have quite a lot to say about your product: description, technical specification, shipping details, installation guidance and much more. When laying out the web...
Video is becoming more and more important. You can have video at any level of your site: homepage, department page or product page. We usually incorporate video by embedding YouTube clips. This means you do not have to pay for video streaming hosting, which we do not provide, and you gain the advantages from marketing your goods via a YouTube channel.
Your products may have groups of consistent features that your customers use to decide on their choice. A shirt website might have features such as:
Some customers will always buy product with certain features. To make their experience straightforward Shopfront provides a feature filter so that the customer only see product he know he wants; slim flit, striped double cuff shirts.
‘You may also like’; cross sell allows you to push other products on your product pages. So if someone is buying shoes you can offer socks, polish, shoe horns etc. You define the cross sell. We do not provide automatic ‘Customers who bought this also bought’ because the mathematics and volume of data required only really work on enormous sites and even then the results can be truly weird. If you want ‘Customer who bought this also bought’ just use cross sell and call it ‘Customer who bought this also bought’; that way you can push things you want to sell.
In order to provide customers with the maximum information to assist their purchase, to give your business customer a one stop shop for technical data or to provide...
The internet is more and more about buying on reputation. Shopfront reviews give you the opportunity to let your existing customers convince others. Users have the option to leave reviews for specific products. The review feature can either be ‘un-moderated’ in which case a review, good or bad, is immediately available or moderated in which reviews do not appear until you have approved them.
If you are providing a lot of information than a neat way to layout the page is to use a tabbed interface. You can separate things like ‘Specifications’, ‘Downloads’...
If you sell branded goods then it can save you time and help customer recognition if you can apply that brand in a consistent way across the site; perhaps with a brand logo hyper-linked to the brand home page in the top right hand corner of each product page.