GOb2b Blogs

Download the first three chapters of B2B eCommerce Masterplan below:

So you’ve made the decision to create an eCommerce channel for your b2b business, you know which customers you’re aiming the service at, what the website will need to do, and the technology you’ll have to put in place. But what about your people? How will you prepare different teams across your business for change, and at the same time ensure that resources are deployed in the most efficient way?

Whether you’ve recently launched a new b2b eCommerce initiative or you’re looking to improve the performance of an existing online store, you’ll no doubt want to measure progress towards your goals against a series of KPIs.

So you’ve made the decision to create a b2b eCommerce channel, your site’s been designed and built, and you’re planning to launch. How do you now secure the engagement of your existing customers and how do you attract new online buyers?

Today’s business-to-business eCommerce platforms offer manufacturers and wholesalers a unique chance to provide their customers with a simple, seamless user experience, as well as the flexibility to meet continually changing market demands.