GOb2b Blogs

According to Forrester, the b2b eCommerce market will exceed $1trillion in sales by 2023. Yet despite this continued growth, we still see many manufacturers, wholesalers and distributors who are reluctant to open up an online sales channel. While the advantages of an eCommerce solution range from increased efficiency and lower cost of sales, to improving the customer experience and increasing loyalty, modernising the b2b sales process in this way is not without its challenges. Here are some of the common challenges and how to tackle them…

As we enter a new decade, emerging b2b eCommerce trends continue to encourage manufacturers, wholesalers and distributors to focus on refining their digital presence. In the face of greater competition from online marketplaces like Amazon, business buyers are looking for increased trust and transparency from suppliers along with intelligent technology that supports a streamlined purchasing experience. Here are a few of the issues that are shaping the landscape…

Despite the exponential growth in b2b eCommerce, we still see many manufacturers, wholesalers and distributors struggling to overcome the challenges of digital transformation. Over the years, we’ve helped a large number of organisations navigate a variety of obstacles on their journey to online trading, so here we take a look at a few of the issues and the actions you can take to get on the right track.

Whether you’re a manufacturer, wholesaler or distributor, b2b selling comes with many complex challenges. As most b2b organisations continue to prioritise working towards streamlined processes and operational efficiency, inconvenient and non-intuitive ordering procedures can quickly frustrate customers as well as your own staff. Let’s take a look at some of the issues that can arise when sellers have inadequate technology in place to support a smooth online purchasing process…

Despite huge revenue-earning opportunities for manufacturers, wholesalers and distributors, many b2b eCommerce initiatives are still failing to realise their potential. Analysts report that a large number of b2b eCommerce systems currently generate less than 10% of a company’s overall turnover, and while most have trialled some kind of b2b eCommerce activity, many small and medium size organisations have yet to adopt an authentic b2b eCommerce platform.

Analysts forecast that by 2021, b2b eCommerce sales will account for around 13% of all b2b sales – substantially more than retail eCommerce, both in financial spend and units sold.

Despite huge revenue-earning opportunities for manufacturers, wholesalers and distributors, many b2b eCommerce initiatives are still failing to realise their potential. Analysts report that a large number of b2b eCommerce systems currently generate less than 10% of a company’s overall turnover, and while most have trialled some kind of b2b eCommerce activity, many small and medium size organisations have yet to adopt an authentic b2b eCommerce platform.

Choosing a b2b eCommerce platform can be a daunting task, especially if you haven’t established a clear set of priorities for what it must achieve. We often see companies start the selection process by deciding how they want their solution implemented – for example, whether it should be cloud-delivered or on-premise. But the key considerations really need to be around factors such as budget, how well the platform performs on mobiles, and whether its capabilities align with the way you sell to your business customers. Here we explore some of these issues in a bit more detail.

Business-to-business eCommerce is growing rapidly and those companies that have already adopted it are seeing a wealth of benefits. So if you haven’t already made the move, here are some of the reasons why investing in a b2b eCommerce platform could be the most rewarding thing you do in 2019.

Traditionally, sales reps have been at the heart of almost every b2b company. Many of these businesses are reluctant to implement eCommerce for fear of alienating and compromising the work of sales people, whose performance is recognised as key to success.