Getting ROI on your B2B ecommerce activities. A useful grid for measurements.

There’s something about courses that I love.  Usually I come away with a gem of an idea.  And sometimes it’s just the chance to take an external perspective to my business.  “Working on my business, not in it”.

But occasionally there’s a tool that I just have to share.  This is one of those moments.  It’s a very simple grid that takes seconds – or hours to complete.  However, the results of it can be profound.   Here it is:

The aim:  to ask yourself what you need to do in each of these areas to reach your chosen goal.

I was particularly interested in how this grid also worked after the event.  So as I was visiting a client the next day we used the grid as an analysis.

My question: “How has e-commerce helped your business”.  Here’s what happened.

Of course my client already knew what was going on in his business, and how this whole activity was making him more profits and saving costs.  However, to have the whole situation documented in such a clear and concise manner was helpful to him and evidently his co-directors as our meeting finished with him saying.  “I’m looking forward to presenting this grid at our next boardmeeting”.