---
title: 20 digital facts and figures that might surprise you…
description: According to Google, 61% of users are unlikely to return to a mobile site they had problems accessing – and […]
---

1. According to Google, 61% of users are unlikely to return to a mobile site they had problems accessing – and 40% will visit a competitor’s site instead.  
    McKinsey & Company, 2014.
2. B2B marketers are more inclined to invest in digital marketing.  
    Regalix, 2015.
3. For Internet searches, 91% use a desktop device, 80% a smartphone, 47% a tablet, and 37% a games console.  
    Salesforce, 2015.
4. 81% of B2B purchase cycles start with web search, and 90% of buyers say when they are ready to buy, they will find you.  
    Earnest Agency, 2014.
5. 247 billion emails are sent every day – that’s one every 0.00000035 seconds. Capterra, 2014.
6. Email subject lines with fewer than 10 characters have a 49.73% open rate.  
    Informz, 2014.
7. By 2020, customers will manage 85% of their relationship without talking to a human.  
    dotmailer, 2015.
8. 80% of Internet users own a smartphone.  
    Smart Insights, 2015.
9. Tablet devices account the highest add-to-cart rates for ecommerce websites at 8.58%.  
    Smart Insights, 2015.
10. 50% of those who abandoned a shopping cart said reminder emails are helpful, but 38% find them annoying.  
     Marketing Sherpa, 2015.
11. Videos on landing pages increase conversions by 86%.  
     Social Fresh, 2014.
12. 48% of consumers say that they prefer to communicate with brands via email. Capterra, 2014.
13. More than 50% of searches on mobile devices lead to a purchase.  
     Rocket Post, 2014.
14. 80% of SMBs use social media to drive business growth.  
     Marketing Tech Blog, 2014.
15. 41% of LinkedIn visits are made using a mobile device.  
     Adweek, 2014.
16. 57% of B2B marketers say SEO has the biggest impact on lead generation. NewsCred, 2014.
17. Over 15% of all ecommerce user acquisitions originate from organic search, 7% come from email marketing.  
     dotmailer, 2015.
18. 85% of B2B buyers believe companies should use social networks to present information.  
     Iconsive, 2014.
19. LinkedIn generates 64% of the visits from all social media site to corporate websites.  
     Hma, 2014.
20. 50% of Generation Y use smartphones to research products or services while shopping, and 41% have made purchases with their phones.  
     Leaderswest Digital Marketing Journal, 2014.

## Related Articles

[Uncategorised](https://blog.gob2b.com/blog/tag/uncategorised)

### [Be an early adopter – Pinterest launches buyable pins.](https://blog.gob2b.com/blog/be-an-early-adopter-pinterest-launches-buyable-pins)

Here at Aspidistra, we’re often heard discussing how important imagery is. Whether you are producing a humble electrical component, the most basic of building blocks, or...

[admin](https://blog.gob2b.com/blog/author/admin) 

[Read More](https://blog.gob2b.com/blog/be-an-early-adopter-pinterest-launches-buyable-pins)

[SEO](https://blog.gob2b.com/blog/tag/seo) [Uncategorised](https://blog.gob2b.com/blog/tag/uncategorised)

### [H1](https://blog.gob2b.com/blog/h1)

H1 tags are the main title on a page for a category or product, which is often the largest text that stands out on the page.

[Ben R. Cowin](https://blog.gob2b.com/blog/author/ben-r-cowin) 

[Read More](https://blog.gob2b.com/blog/h1)